Letter to Mark Zuckerberg:
It is pictures, text and videos that we share and engage around. And as you correctly know our usage of “the always on web” (a.k.a. mobile) is increasing.
For pictures (& always on web) Instagram is a good acquisition (don’t forget the pin-boards issue though). For videos the need still exists, I am sure you guys are working on that.
However, maybe a more important but an overlooked area is the text. Yes, you did a good acquisition in terms of IP with Friendfeed and nailed the short text. But that was only for short texts. However, to nail texts fully you need to find a solution for our need to share longer (and many picture/video embedded) texts.
You know well who are the driving force of social networks; “thought leaders”. And the tool for most of the thought leaders is long text.
Let’s wait and see how Instagram acquisition goes. If that is the effective way, go acquire a blog system, if not develop in house a better tool.
I would have loved to see all WordPress functionality embedded in Facebook.
Please, act fast though. Your competition is not the companies, but the time we are losing as a society on inefficient ways of communication.