Letter to Mark Zuckerberg:
Dear Mark,
It is pictures, text and videos that we share and engage around. And as you correctly know our usage of “the always on web” (a.k.a. mobile) is increasing.
For pictures (& always on web) Instagram is a good acquisition (don’t forget the pin-boards issue though). For videos the need still exists, I am sure you guys are working on that.
However, maybe a more important but an overlooked area is the text. Yes, you did a good acquisition in terms of IP with Friendfeed and nailed the short text. But that was only for short texts. However, to nail texts fully you need to find a solution for our need to share longer (and many picture/video embedded) texts.
You know well who are the driving force of social networks; “thought leaders”. And the tool for most of the thought leaders is long text.
Let’s wait and see how Instagram acquisition goes. If that is the effective way, go acquire a blog system, if not develop in house a better tool.
I would have loved to see all WordPress functionality embedded in Facebook.
Please, act fast though. Your competition is not the companies, but the time we are losing as a society on inefficient ways of communication.
Best,
Mehmet Subasi
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