The Mechanical Zoo

The Mechanical Zoo. A company to watch. Ex-Googlers are trying to come up with a social search engine. It has been more than one year now, but nothing has come out yet (other than a closed beta). I hope they are still in good shape. Because, there sure is a future for social search. And The Mechanical Zoo has a solid team and some financial backing.

Social Search & who else; Google

Today, I watched the video on Google’s experiments on social search. They call it Google Reviews though. From the name I can see that they didn’t have the full vision in the beginning of the project. However, this is a very strong and correct first footstep into Social Search.

Social Search is for sure the “Future of Search”. Add digg and together to Google, preferably find a way to add friendfeed on top of these and you’ll have the future of “search and more” (I mean that will not only be search).

I wonder what Baidu and the other country focused search companies are doing in terms of social features. The winner in the “Future of Search” will have pretty good social features embedded into their search results. For me, it seems like Google will be the winner in social search.

Emre Sokullu’s work at is also a good example on what can be done at Social Search. I think Hakia saw Google’s entry into social search and that’s why they are now focusing more on a specific country (namely; Turkey).

If you’re in the search business, its really time to put some social features into your offering.

Quick Notes on Searchology press conference

Google highlighted the latest news on search innovations. Featured speakers were; Marissa Mayer, VP of Search Products & User Experience; (on future of Search) Udi Manber, VP of Engineering (joined Google 15 months ago) Craig Silverstein, Technology Director (he was the first hired employee “number 1 Google Employee”).

Quick Notes:
20-25% of the queries we will see today we have never seen before “Search embodies the story of a nation’s development through many centuries, not only math.”

Special Tasks at Google: (if you are starting up a search engine keep those in mind)
Quality Evaluation Team – Extensive & Deep – every day we look at stats and more
Ranking Engineer –
Localization / Language differences Manager (Tristin)
Translation (Maureen) Search is not a solved problem, we are very far. (Yes, I konw very well – MS) Soon Google Opens the web universally – Very soon translation for 12 language – translation and results come in your language (transleted)

NEW Features: Contextual navigation links Univarsal navigation bar (availible within hours)
– Google Begins Move to Universal Search Currently Timeline and map views (for all the new experiments on search, next week signing starts)
– Universal Search – ranking is challenging – normalization of video results, pic resuls, book results, etc.(for, this is not an issue yet)
– Sergey Brin married to Anne Wojcicki last weekend in Bahamas.

Vertical Search Engines Beta has arrived; a new vertical search engine focusing on Turkey

OK, I cannot spend very much time on the blog. But, I had an excuse. Next to our web marketing projects at Vodaco Web Strategies, I was busy with the new search engine project; Now it is time to make an announcement. Although it was under-cover till now, some of you have already heard about, i know 😉
What is is a search engine focusing on fast and accurate delivery of Turkish online media content. You can name it a “vertical search engine”, a “news collector” or “Turkey’s internet news database”. In short we already have a long history of events from Turkey in our databases and every two hours our databases are filled with great and new news.
Advantages of taaze search engine?
– Focus on Turkey only
You don’t need to manually adjust your search engine settings to filter your searches (which most of you never do anyway). You also don’t need to go through many results in order to get to the relevant results.
– Provides news fast
If something major happens in Turkey you can get in ten minutes the results appearing on Not like your grandfathers search engine, eh?
– a Turkish Company
If you are concerned about using local products and services, is the search engine for you.
Who should use it?
– PR professionals
– Marketing executives / professionals
– Business executives
– Researchers
– Strategists
– Web surfers
– even your grandpa
Short Take: is Turkish aiming for the Turkey related research. In many areas it performs as good as “your grandfathers search engine”. In some ways, Taaze is even better.