The 4th Era of Internet is starting

We are again in the midst of a new evolution. There is another change of era on the internet. Like the Chinese curse says: “May you live in interesting times!” The new era will bring new challenge to each one of us, not to mention the major effects on marketers.
We can divide the internet age into four era:
1) Academic Internet Era (before 1993)
Enabling technology: the internet infrastructure
2) The Browsable Web Era (1993 to 1999/2000)
Enabling technology: world wide web
3) The Searchable Web Era (2000 to 2010)
Enabling technology: Google Search
4) The Mobile & Social Web Era ( 2010 to …)
Enabling technology: Apple (iPad/iPhone) & Facebook Like
All the new era’s on the internet brought it’s own winners and losers and new business models to the internet. The fourth era, however is even more challenging. The change is on two axis; the mobility (always on mechanism), and the social aspects of the internet. This era will not only bring it’s own winners and losers and business models, but will also touch the DNA of capitalism, democracy and the society. It will touch every company, every political party, every government, every NGO, every family much deeper.
The big change that the 4th era is bringing is the social aspect which will change our habits of consuming the internet. Web will not be ranked to Google’s algorithm anymore, but with our friends choices (that is “Facebook Like” functionality).
Pete Cashmore of Mashable takes it even further saying; “Facebook seeks to replace this open system of links between pages with the “social links” (or Likes) that it controls. Google and other search engines won’t have full access to all these Likes, so the company best positioned to rank the Web will be Facebook.” (see the full article on CNN: Google’s nightmare: Facebook ‘Like’ replaces links )
PS. The bad voices against Facebook and its somehow “ethically challenged” founder Mark Zuckerberg are also to note. I hope Facebook will be in the hands of good management and it will be an enabling catalysator to this new evolution.

Margin Google is charging for Adsense use is 23.8%

Based on Google’s Q4 financials, Google is getting a commission of 23.8% from our Adsense advertisements. I have seen other numbers mentioned, therefore, I am including my understanding and calculations below.

Google 2008 Q4
Total Rev $ 5.700.904
Adver. Rev $ 5.504.571
TAC % 27%
TAC $ 1.486.234
Adsense Partner Payments $ 1.290.000
Rev from Network (Adsense) $ 1.693.405
Margin $ 403.405
Margin % 23,8%

Quick Notes on Searchology press conference

Google highlighted the latest news on search innovations. Featured speakers were; Marissa Mayer, VP of Search Products & User Experience; (on future of Search) Udi Manber, VP of Engineering (joined Google 15 months ago) Craig Silverstein, Technology Director (he was the first hired employee “number 1 Google Employee”).

Quick Notes:
20-25% of the queries we will see today we have never seen before “Search embodies the story of a nation’s development through many centuries, not only math.”

Special Tasks at Google: (if you are starting up a search engine keep those in mind)
Quality Evaluation Team – Extensive & Deep – every day we look at stats and more
Ranking Engineer –
Localization / Language differences Manager (Tristin)
Translation (Maureen) Search is not a solved problem, we are very far. (Yes, I konw very well – MS) Soon Google Opens the web universally – Very soon translation for 12 language – translation and results come in your language (transleted)

NEW Features: Contextual navigation links Univarsal navigation bar (availible within hours)
– Google Begins Move to Universal Search Currently Timeline and map views (for all the new experiments on search, next week signing starts)
– Universal Search – ranking is challenging – normalization of video results, pic resuls, book results, etc.(for, this is not an issue yet)
– Sergey Brin married to Anne Wojcicki last weekend in Bahamas.

Where does the Adwords System lack?

Some development ideas for Google Adwords System (I know you guys are trying to improve).
Campaign & Adgroups should have memo fields or blogs for data entry (I want to write some notes for myself and for my colleagues there, these will be also useful for you to understand, how we are using the system I am OK with Google reading those notes, but maybe some people won’t like it)
There should be an automatic log (with datestamp) of what I have changed in Edit Campaign Settings (Guys, check the Plaxo system for address changes)
You should be able to deactivate keywords (instead of deleting)
You should be able to export everything to excel (not using the reports but directly form the campaign management tab)
Today I heard the tracking system or the Web analytics will be updated with the help of the Urchin system. I assume this is good news.
You should be able to pay with your Adsense earnings. Shouldn’t be the both systems integrated ( I am sure you are working on it) Anyway till the integration is complete you should at least use Paypal or similar payment systems.

I have many more, but I guess I have to add them later, So long.

Where Does the Google Adsense System lack?

Payments should be made by Paypal (or similar services)
A really key issue for international revenue growth. On top of that not fixing this issue will soon hurt Google in international markets really badly (not only missed revenue but missed business opportunity). I am sure Google is aware of the first mover advantages on online marketing revenues, it enjoys in US. The game might not be the same unless Google wisens up internationally and starts to move faster.
One should be able to use his/her earnings of Adsense on Adwords accounts.
(Shouldn’t be the both systems integrated? I am sure you are working on it, but be faster.)
Anyway till the integration is complete you should use at least Paypal or similar payment systems for the earnings.