I was just listening to Hill & Knowlton’s Global Technology Practice Director Joshua Reynolds who had the chance to work with Mark Zuckerberg in 2007 &2008 on Facebook’s PR.
He shared a short story on PR Strategy of Facebook which i wanted to share.
When defining your company keep this short story in mind:
“Mark didn’t define Facebook”. Joshua said: “Mark, you have to have a vision of what Facebook is”.
“But Mark hired 1000’s of programmers and throw stuff, he let the world tell him what Facebook was”.
“He was right.”
Other highlights from Joshua Reynolds speech;
– intel invested $9USD billon on intel inside campaign (My take: Be realistic on your expectations & budgets when starting a campaign)
– B2B social media is picking up big (My take: #didntitellyou)