“Every ad on the internet should give users the option to expand the ad, request more information, watch a video demo of the product, or even to purchase the product right from the ad.”
via Why online creative stinks so badly – iMediaConnection.com.
Eric Picard has the right vision on interactive ads. Even a pure branding campaign should have these options. We are trying to explain this to our customers as well. However, I believe the industry and the brand managers are slow in understanding these dynamics.
“The entire marketing infrastructure and the economy is going to be diminished.” by David Poltrack of CBS is a correct statement, and the marketing economy is moving ahead wheater the marketers like it or not.
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