A conversation with Martin Sorrell
Martin Sorrell, chief executive officer of WPP Group was on Charlie Rose on My 21st for the first time. It is a show worth watching. You can find some of my quick notes from the interview below;
Martin Sorrell quotes;
CMOs are mostly old people, and change is the last thing they have in mind.
Currently, digital is 25% of our business (& emerging markets is 27% of our business)
Traditional look to advertising: 33% TV, 33% Print, 33% Other media
Now, balance is shifting: 25% TV, 25% Print, 25% Digital, 25% Other media
In a few years there will be a big change: within couple years (it will be fairly quick), all media is becomming digital
Listening to this interview one question came to my mind; Can you spot me one Turkish CMO who spents 25% in digital?
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