Based on Google’s Q4 financials, Google is getting a commission of 23.8% from our Adsense advertisements. I have seen other numbers mentioned, therefore, I am including my understanding and calculations below.
2008 Q4 | |
Total Rev | $ 5.700.904 |
Adver. Rev | $ 5.504.571 |
TAC % | 27% |
TAC | $ 1.486.234 |
Adsense Partner Payments | $ 1.290.000 |
Rev from Network (Adsense) | $ 1.693.405 |
Margin | $ 403.405 |
Margin % | 23,8% |