Based on Google’s Q4 financials, Google is getting a commission of 23.8% from our Adsense advertisements. I have seen other numbers mentioned, therefore, I am including my understanding and calculations below.
| 2008 Q4 | |
| Total Rev | $ 5.700.904 |
| Adver. Rev | $ 5.504.571 |
| TAC % | 27% |
| TAC | $ 1.486.234 |
| Adsense Partner Payments | $ 1.290.000 |
| Rev from Network (Adsense) | $ 1.693.405 |
| Margin | $ 403.405 |
| Margin % | 23,8% |