I was reading an article on “Top Performance Success Factors” in Advertising Age; and wanted to sum up my thinking on top 4 success factors for CMOs below.
Top 4 Success Factors for CMO’s
- Senior level (with a marketing knowledge) involvement in recruitment and procurement
- Seeking strategic alliances, not agencies
- Making targeted long term investments in people, companies and systems
- Developing strong processes in marketing
Note that these differ from the original article.
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