The 4 Key Sucess Factors for CMOs

I was reading an article on “Top Performance Success Factors” in Advertising Age; and wanted to sum up my thinking on top 4 success factors for CMOs below.

Top 4 Success Factors for CMO’s

1. Senior level (with a marketing knowledge) involvement in recruitment and procurement
2. Seeking strategic alliances, not agencies
3. Making targeted long term investments in people, companies and systems
4. Developing strong processes in marketing

Note that these differ from the original article.