Four commands of Radical Marketer.com;
- You shall believe in “web centric integrated marketing” and know it is the right way of new, “radical” marketing.
- You shall know that “Marketing cannot be left to Marketers only“. Marketing and strategy should be hand in hand, and the top management (or the top brains of the corporation) should be very close to the strategic marketing issues.
- You shall not just seek for “Market Shares” but “Soul Shares“.
- You shall see that “Marketing is not a cost center, but a profit center“.