Category: The Big Picture

  • What is your company’s mission?

    I know a camera company which focuses on destroying memories. But shouldn’t they have a mission like; focusing on memories… Most of the companies / brands forget their reason for existance on the way. And when they loose their mission and passion they start to do horrible things. At that point there is most probably […]

  • Manage your wealth – Areas of Wealth

    Managing marketing is a big issue, but managing your life is much more important. I have talked a lot about  marketing management. But, today I want to write about managing your life. The analogy in management is that you have to measure it, and by measuring your life you have to define the correct KPIs (Key […]

  • The 4th Era of Internet is starting

    We are again in the midst of a new evolution. There is another change of era on the internet. Like the Chinese curse says: “May you live in interesting times!” The new era will bring new challenge to each one of us, not to mention the major effects on marketers. We can divide the internet […]