Top seven knowledge sites in business world

Web 2.0 knowledge aggregation sites you shouldn’t avoid, if you are in business world;

twitter.com
facebook.com
friendfeed.com
slideshare.net
linkedin.com
delicious.com
youtube.com

Of course based on your sector and special interest there are many more sites you shouldn’t avoid. But I won’t be getting into them today.

Social Marketing is Not a Tactic

I was reading an article (from Michael Gass) on social media, and realized how many people in the marketing area are looking at social marketing from a very narrow angle.

Social Media’s (&social marketing’s) effect on Web Marketing can be considered as being similar to Web’s effect on marketing.

Social Marketing is to Web Marketing,

what Web was to Marketing!

The effect is total change, a need for a different mindset, different organization and people with different skills.

You can see the full article below;

“Social media is much more than a tactic. The more you participate in social media and learn what can be gleaned, you will soon realize its potential. Rich, valuable and instantaneous feedback from your audience. Lots of opportunity to conduct primary research. A wealth of information from online discussions as informative as the very best focus groups.”

via Ad Agencies Please Know That Social Media is Not a Tactic « FUEL LINES Fueling Ad Agency New Business Through Social Media.

Social Marketing Agency

(or Social Media Agency)

Mr Youth “a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing” announced today that it has closed a private equity deal with two Boston-based investors.

Social Marketing is a great are with huge profit opportunities. It is very difficult for “integrated agencies” to focus on social marketing, and the teams with experience in this area will be the stars of advertising in the future.

Social Media Agencies are the same to Twitter and Facebook (and all other Social Media), what Search Agencies were to Google (Which is the marketing solution).

Twitter first to publish airplane crash pictures

The power of social media in news speed is proven one more time. This was also admitted by CNN, see the story below.

The social networking site Twitter again stole a march on traditional media when it was the first outlet to publish dramatic pictures of the Turkish Airlines crash.

Moments after the plane crashed at Amsterdam’s Schipol airport on Wednesday morning the news was appearing on Twitter, CNN’s Errol Barnett said.

via Twitter first to publish dramatic crash pictures – CNN.com.

Social Search & who else; Google

Today, I watched the video on Google’s experiments on social search. They call it Google Reviews though. From the name I can see that they didn’t have the full vision in the beginning of the project. However, this is a very strong and correct first footstep into Social Search.

Social Search is for sure the “Future of Search”. Add digg and del.icio.us together to Google, preferably find a way to add friendfeed on top of these and you’ll have the future of “search and more” (I mean that will not only be search).

I wonder what Baidu and the other country focused search companies are doing in terms of social features. The winner in the “Future of Search” will have pretty good social features embedded into their search results. For me, it seems like Google will be the winner in social search.

Emre Sokullu’s work at Hakia.com is also a good example on what can be done at Social Search. I think Hakia saw Google’s entry into social search and that’s why they are now focusing more on a specific country (namely; Turkey).

If you’re in the search business, its really time to put some social features into your offering.