ab imo pectore (deep from my heart)
Marketing is changing, first because internet is a über-media for brands, second, because internet changes the way we interact with people which has a huge effect on marketing and brand management.
Radical Marketer is geared to marketers who are ready to make the transition into Radical Marketing. It will hopefully help you to stop the chaos of new marketing initiatives and transform your marketing from a threat into an opportunity. And if you are not ready to make this transition, then this is another site, to confuse you more.
Four commands for being a “Radical Marketer”
You shall believe in “web centric integrated marketing” and know it is the right way of new, “radical” marketing.
You shall know that “Marketing cannot be left to Marketers only”. Marketing and strategy should be hand in hand, and the top management (or the top brains of the corporation) should be very close to the strategic marketing issues.
You shall not just seek for “Market Shares” but “Soul Shares”.
You shall see that “Marketing is not a cost center, but a profit center”.
the RadicalMarketer.com site is written by Mehmet Subasi, a “Radical Marketer” focusing on web centric integrated marketing strategies. You can get his detailed information from his web site or from Linkedin.