What is your company’s mission?

I know a camera company which focuses on destroying memories. But shouldn’t they have a mission like; focusing on memories…
Most of the companies / brands forget their reason for existance on the way. And when they loose their mission and passion they start to do horrible things. At that point there is most probably no return for a sane company anymore.
Read the story below, and reflect it to your company or maybe yourself. Are you following your mission, your manifesto, or are you as lost as Vivitar?
A camera brand which doesn’t focus on keeping memories, but destroying memories! a Vivitar story
I have a whole album which I took with my Vivitar 3000 camera back in 1997. Files are in .svi format.
I kept the photo files in my computer, however I cannot open them now. I asked Vivitar for some help — a software to open these pictures, a solution.
Do you know what they said; “Unfortunately because the camera was manufactured so long ago we do no have any information on this camera anymore.”
I trusted Vivitar for my memories and took my pictures with a Vivitar. Maybe, you are saying I shouldn’t have trusted Vivitar, maybe your customers from today should also not trust for Vivitar for memories, because in 20 years, they might also not keep their old beloved memories. Maybe their parents pictures which they lost meanwhile will disappear, thanks to a company who doesn’t keep, but destroys memories.
And Vivitar, thank you for your thoughtful message.

Trends in Healthcare Sector

Three major trends in health sector for 2015:
1) Health Tourism
2) Wearable Health Gadgets
3) Big Data in Personal Health
– How big data could be used to predict a patient’s future- Datasets will soon be used to foresee and prepare for individual illnesses as well as periods of increased demand on servicesama, Google Health service discontinued in 12/2012 (Google Health Competitors: Microsoft’s HealthVault, Dossia, the open-source Indivo project, MediConnect Global) – Google stated that they were discontinuing Google Health because it did not have as broad impact as had been expected

Manage your wealth – Areas of Wealth

Managing marketing is a big issue, but managing your life is much more important. I have talked a lot about  marketing management. But, today I want to write about managing your life. The analogy in management is that you have to measure it, and by measuring your life you have to define the correct KPIs (Key Performance indicators).

“the wealthy, will be happy…

… but, first you need to define and understand the diverse sources of capital & wealth”

As Peter Drucker accurately stated; “If you can’t measure it, you can’t manage it”. However, I go one step further; “If you can’t measure it with the right KPIs, you can’t manage it right”.

In todays’ capitalist system, I see that more and more people are measuring their success on life with only one type of KPI, namely; the material KPIs – all focusing on financial capital.

However, life’s wealth lies in many diverse areas. I summarized the seven crucial areas of wealth in the table below. On top of these, one needs to understand that the more intense you get in that specific area, usually the reward gets much more magnified.

Areas of Wealth Broad Form of Wealth Intense Form of Wealth
Social Social Wealth: Acceptance from society, your reach, perception by others, do people envy you or do they want you to succeed? Love Wealth: How big is your heart, how many people / animals / hobbies do you intensely love?
Emotional Emotional Wealth: On daily issues; is your mind free, do you understand / manage your emotions, are you emotionally strong, sane/stable? Spiritual Wealth (&Integrity): Are your goals and values set, are you aware, are you in peace with yourself, do you hide something?
Motivational Motivational Wealth: Are you motivated for daily tasks, Can you connect daily tasks with your life’s purpose? Drive Wealth: Both; the quality of your reason/purpose and the strength of your drive to reach that goal
Physical Health: Physicalhealth in general; effecting the quality of your life Body Wealth: With constant & disciplined training and some good genes; you could have physical superiority specific to a sport or a specific function
Intellectual Intellectual (&Knowledge) Wealth: Your capability to observe, grasp fast andthebreadth of your knowledge & understanding of all world issues Professional Wealth: Your knowledge & capabilities specific to your job and your power in your profession
Cultural Cultural (Art) Wealth: Broad knowledge & love towards many different forms of art Artesian Wealth: Extreme delight & pleasure from intense knowledge & love on usually one form of art
Material Material Wealth: All intangible financial assets, fixed and liquid (like; all real estate, Money equivalent at banks, stock shares etc.) Tangible Financial Wealth: All financial assets, which touches your daily life (like; house, car, yacht, plane, etc.)

Ten principles of “good design”

Dieter Rams introduced the idea of sustainable development and of obsolescence being a crime in design in the 1970s. Accordingly he asked himself the question: is my design good design? The answer formed his now celebrated ten principles.

10 Principles of Good Design:

1) Is innovative – The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

2) Makes a product useful – A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

3) Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

4) Makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.

5) Is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6) Is honest – It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7) Is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

8) Is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9) Is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

10) Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Effectively managing the agencies

When your brand / company works with agencies you can usually follow two paths. Be a low-maintenance or high-maintenance client.

These two types are described well in iMediaConnection article as:

Low-maintenance clients are:

  • trusting
  • enjoyable to be around
  • transparent in discussing their goals and intentions
  • appreciative of what you do
  • in it for the long run (not fickle or willing to play you off other competitors)\
  • not arbitrary
  • willing to pay for expertise

High-maintenance clients, on the other hand, are:

  • demanding and in need of ego-stroking
  • lacking in communication skills
  • constantly holding the amount of money they’re spending over your head
  • always discontent; they’re never pleased about anything
  • insistent that they know more than you do
  • dismissive or unwilling to hear advice
  • holding you responsible for things that aren’t your fault
  • unwilling to give you credit for your work

Smart agencies know the difference between low-maintenance clients & high-maintenance clients and price accordingly. And smart clients know how to be a low-maintenance client & help their company budget by smart management of their agencies.

Smart agencies also constantly try to turn high-maintanence clients into low-maintenance ones. However, there are always some unexperienced clients who hurt their companies while they are actually trying to do something good for their companies. These inexperienced “high-maintenance wanna be” clients usually end up with low quality agencies which are mostly focusing on client relationships.

So it is your choice, be a low-maintenance or high-maintenance client.

What shall be next for Facebook?

Letter to Mark Zuckerberg:

Dear Mark,

It is pictures, text and videos that we share and engage around. And as you correctly know our usage of “the always on web” (a.k.a. mobile) is increasing.

For pictures (& always on web) Instagram is a good acquisition (don’t forget the pin-boards issue though). For videos the need still exists, I am sure you guys are working on that.

However, maybe a more important but an overlooked area is the text. Yes, you did a good acquisition in terms of IP with Friendfeed and nailed the short text. But that was only for short texts. However, to nail texts fully you need to find a solution for our need to share longer (and many picture/video embedded) texts.

You know well who are the driving force of social networks; “thought leaders”. And the tool for most of the thought leaders is long text.

Let’s wait and see how Instagram acquisition goes. If that is the effective way, go acquire a blog system, if not develop in house a better tool.

I would have loved to see all WordPress functionality embedded in Facebook.

Please, act fast though. Your competition is not the companies, but the time we are losing as a society on inefficient ways of communication.


Mehmet Subasi

Best Digital Marketing Events for 2012

Which digital marketing events do you find useful?

Below, you can find Radical Marketer’s 2012 Top 10 Digital marketing event / seminars:

  1. Interactcongress (IAB Europe)
  2. Ad-Tech
  3. dmexco (IAB EU)
  4. DMA Mobile Marketing Day
  5. Clikz Events
  6. SES
  7. iMedia Connection Events
  8. SNWF Social Networking/Media World Forum
  9. IAB MIXX Conference & Expo
  10. The Future of Digital Marketing (e-consultancy)

other important Digital marketing events / seminars:

  • ICMA (International Classified Media Association)
  • a4uexpo (IAB EU)
  • Mobile Social Networking Asia
  • Research Showcase on Social Media (IAB EU)
  • Ecommerce Expo
  • Driving Interactive (iMedia)
  • Emerging Marketing Solutions
  • M-Commerce Summit
  • Online Video Advertising
  • Blog World
  • Social Media & Video Strategies (Clickz)
Disclaimer: I wasn’t able to attend all these events, however was able to follow these at least from the web.

The awakening of Bill Gates

In the wake of the sad news on death of Steve Jobs, we see love & light from all over the world. Most trending tweets are about Steve Jobs, millions of Facebook profile pictures are changed for the memory of Steve and the social media is writing vigorously on Jobs character, Apple and anything about him (I just saw Madonna publishing her chat with Jobs on her Facebook page).

This morning, I was reflecting on what Bill Gates might be thinking on the love that was spread all over the world.

I guess Gates might be thinking; “Will I be remembered as Steve Jobs? Will there be this much love for me as well?”

And the sad answers will probably will; “I guess nobody will remember me like Steve.”

Even if 5% of people who changed their profile pictures for the memory of Steve Jobs will change their Facebook profile pictures for Bill Gates, I would see that as a big success for Gates.

The metrics for success are changing; money is not the sole metric anymore. Bill Gates is a person of another dogma. He is one of the most successful Managers’ of the 20th century capitalist system. Even though, Gates’ philanthropy might seems like Madoff’s support on ethical issues, I believe in his sincere interest in trying to move to the other side of the table and help the world, do good.

However, these are nothing compared to Jobs sincere interest in creating value for the world. Jobs did not only succeed in capitalist terms, but also in the metrics of socialism – and maybe the next coming dogma of the world; the “New Order”.

What did Jobs say; “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”  This quote clearly shows the difference between Jobs and many others. The way he looked at being rich was not a cause, but a result of wonderful things. On the other hand, I believe Gates wanted to be a winner in the capitalist game, he didn’t care as much as Steve did on wonderful things. Since he was a great guy, he later shared his winning with the world. However, this doesn’t change how he played the game. Maybe Jobs also utilized some corporate world smut during his life. But, his sincere cause of “trying to create wonderful things” puts him in a saint-like position from my perspective. I don’t believe his drive was being number one in the capitalist game.

Lets’ not put Gates under the flashlights only. What about Scully who fired Steve Jobs from the company he founded, what is he thinking today? What about Gil Amelio? What are all the corporate mumbo-jumbo people, the corporate bullies, buffoons, bozos and the bubble blowers thinking right now?

Actually “The awakening of Bill Gates” is the awakening of the US & the world. The riots in Wall Street show the same awakening. The capitalist system as we know it today, will be transformed, the metrics we value will change and we won’t judge the people, companies or countries as we judge them today. There is a clear need for a “New World Order”.

As Jobs says all the dots will somehow connect, “The awakening of Bill Gates” will be connected to Wall Street riots and we will see a better world in the future.
By the way if you want to see a video on Gates & Jobs, NYT collected a nice video on Jobs & Gates Flashbacks;

2016 Update:

I don’t know if this article helped, but I see a big change in Gates, after 2011. He is awakened, is helping this world very sincerely. Actually thinking about Steve Jobs, Gates is more sincere in helping and volunteering.

The bubble blowers & the bubble economy

Why do good things always get a bubble in the beginning?

Web came with its bubble. Then online advertising, blogs had their bubbles, after that mobile marketing, now it’s time for the social media bubble. But if you look at other things as well, (say Private Equity, Mortgage or whatever you want) there is always a bubble associated with good things. Gartner names these bubbles politely “the hype curve”. Every technology or innovation gets “over hyped” in the beginning. But why are there bubbles always?

The answer is simple;

  • First because the landscape of emerging technologies is very suitable for bubble blowing (there is plenty of air in the atmosphere),
  • Second there are bubble blowers everywhere.

I.  The landscape of emerging technologies

Let’s look at the landscape first. Three major dynamics of the landscape for emerging technologies / sectors are;

1)    Businesses and staff (buyers, investors, media, sellers etc.) are under extreme pressure to act quickly

2)    People involved in decision making don’t have solid experience & knowledge on the topic

3)    Measurement issue is not solved yet

Some important groups which are affected by these dynamics can be found below;

  • Buyers (Business executives and decision makers who make the purchase of the emerging services / products)
  • Investors (VC &PE funds who don’t want to miss out a big opportunity, who are rushing quickly after the most visible / most revenue generating model rather than the most value delivering)
  • Media (Reporters who are after a nice and early story, who have to be quick in finding an example on the topic)
  • Sellers (Entrepreneurs & inventors who are working in the emerging sector)

Mostly, all the members of these groups want to be the number one in a new area, not the follower. They need to act quickly to gain a competitive advantage and not to miss an opportunity. In this environment, competition and speed creates very high pressure which is working against the new sector.

It is impossible to invest time in getting a deep knowledge on the topic. At this pace, it is day-dreaming to expect the media, the VC/PE industry and business executives to be on top of the issues.

The third dynamic; that there is lack of measurement, is the icing on the cake for the bubble blower. The con artist or fool is no different to the eye of these groups than the value creating person. The success stories of “bubble blowers” are as great as their selling skills. These stories are mostly not on real value delivered, but unfortunately the lack of measurement helps them to smear their story with fictional returns.

Because of these three dynamics, an early stage sector is the best landscape for people and companies with selling capabilities, rather than delivering capabilities. I am sure most of the executives, who have been in business for a while, lived through endless examples of very successful bubble blowing implementations in many their sectors.

II.  Bubble Blowers Everywhere – Who are they?

These are “smart” people in every sector who build their businesses on the hype curve. It makes financial sense to sell to people, who don’t know what to expect. Either excite them unrealistically, or make them afraid that they are losing an opportunity against their competitors and they will be eager to jump in your wagon. Also the dynamics of early stage technologies and sectors are very suitable for a lot of people to fall into “bubble blowers” trap.

I call these smart people simply; “bubble blowers”, the people who put their business model on the early “over hype” of the technologies / sectors. They sell to people with not much knowledge by exciting them unrealistically and making them fear. The bubble blowers usually sell their products/services like hot cakes in the early days of a new technology.

However, one thing we need to understand very clearly is the difference between genuine marketing and sales efforts from “bubble blowing”. Also, it is important to understand the motives of these bubble blowers. When we look at their aspirations; there are three types of bubble blowers;

1)    The con artists, who are just there to make a quick win by fooling people

2)    The fools, who try to build a business, but think that the only way they can be successful is by misrepresentation, exaggeration and bubble blowing

3)    The capable, the true genius people who have both the skills to contribute to society and to excite the society with their selling skills

The con artists are the worst. Their business models are not a sustainable, respectable or ethical way of doing business. At the end, they are usually not as successful as the “fools” business model who at least tries to deliver after their promise.

I have sadly seen many capable entrepreneurs, who thought that bubble blowing for a while for competitive advantage was their only chance. If you are in entrepreneurs’ shoes, there is always a big pressure before reaching a tripping point. However, the belief that “bubble blowing” is the only way is actually working first against their company, second against their sector, third against themselves & their careers. What “fools” don’t unfortunately get is; the way they act in their sector is both hurting them and their emerging sector in a big way by creating confusion and destroying trust.

The capable is really a tiny fracture of the population. These are one in a billion types of people (like Steve Jobs, Mark Zuckerberg, etc.) who have both capabilities together. It is really rare to see people like them in the business world. In these cases bubble blowing can work positively to society where these people excite the society, so that there can be more investment poured to an area which will create value for the society in the end. So to say the proceeds of the “bubble blowing” are used in a good way to create real value.

Note: This was an article that I have written last year, but never have published. With the sad death of Steve Jobs, I remembered this unfinished piece and wanted to share…

Steve Jobs & Marketing

Steve Jobs who was the number one enabler of Radical Marketing has just died. He was not only the enabler (with products like iPhone & iPad) but also the pioneer of Radical Marketing as can be seen on the 1984 ad.

What a sad day for the world and also the marketing world.

As reported he is the Edison of our times.

“Even people who want to go to heaven, don’t want to die” –  Steve Jobs

Some great quotes from Steve Jobs;

  • Stay hungry, stay foolish
  • Your time is limited so don’t waste it living someone else’s life. Have the courage to follow your heart and intuition.
  • Being fired from Apple was the best thing that could have happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
  • Design is the fundamental soul of a man-made creation.
  • Let’s make a dent in the universe.
  • It isn’t the consumers’ job to know what they want.
For the rest of his quotes, you can check WikiQuote.
Photo: by Daniel Morgenstern on Facebook

Social Media & Sex

tweets coming from iStrategy event in Amsterdam are making analogy of social media & sex somehow. Below you can find creative definitions for social media.
Top 3 quotweets from #iStrategy on Social Media & Sex are:

Number 1) from: @janrezab
Social media is like teen sex. Everybody wants to do it. Nobody knows how.
Number 2) from: @pennypower
Blogging is like masturbation, it can be a great release but can also make a hell of a mess.
Number 3) from: @DaveNClarke
Social media is like sex, it could be over in a few seconds but could have a lifetime of consequences.

PR Strategy of Facebook

I was just listening to Hill & Knowlton’s Global Technology Practice Director Joshua Reynolds who had the chance to work with Mark Zuckerberg in 2007 &2008 on Facebook’s PR.
He shared a short story on PR Strategy of Facebook which i wanted to share.
When defining your company keep this short story in mind:
“Mark didn’t define Facebook”. Joshua said: “Mark, you have to have a vision of what Facebook is”.
“But Mark hired 1000’s of programmers and throw stuff, he let the world tell him what Facebook was”.
“He was right.”

Other highlights from Joshua Reynolds speech;
– intel invested $9USD billon on intel inside campaign (My take: Be realistic on your expectations & budgets when starting a campaign)
– B2B social media is picking up big (My take: #didntitellyou)

Top 16 Technology Content Creators & Influencers

TIME recently picked the 140 Twitter feeds that are shaping the conversation. 16 of these twitter feeds are in technology. Below you can find top 16 twitter accounts that shape the conversation around technology, based on their influence ranked by TIME survey (as of March, 31 2011);

  1. Xeni Jardin
  2. Chris Hardwick
  3. Beth Blecherman
  4. Gina Trapani
  5. Danny Sullivan
  6. Pete Cashmore
  7. Rafat Ali
  8. Slashdot
  9. Om Malik
  10. Jeremiah Owyang
  11. Robert Scoble
  12. Kevin Rose
  13. Nieman Lab
  14. Kara Swisher
  15. Fred Wilson
  16. Steven Johnson

See the survey results at; http://ti.me/hfNBSQ

Blogs & Publishing Platforms on Web

Before Facebook there was WordPress as the main publishing platform on the web.  And, WordPress will always have its place on the web publishing.

Even though the infographic doesn’t consider Facebook as a Blog platform (and I cannot read their unique visitor numbers), this infograhic is important to understand the power of wordpress on web, and it’s place on web publishing.

See The Power of WordPress Infographic is prepared by Tech King:
Infographic: The Power of WordPress