How to hire a digital agency

How to hire a digital agency – the most important CMO task
One of the major obstacles on the move towards new marketing is the lacking decision making in the choice of digital agencies.
Recently, iMediaConnection had an article on this issue. (To see the full article please visit; A CMOs guide to hiring a digital agency – [...]

Best Web Projects

Best web projects are the ones with the best Web Project Management
Couple years ago, an eConsultancy study found  that nearly half of all respondents (45.5%) do not have a structured approach to managing their web projects. You can reach the study at Web Project Management: Best Practice Reports . This was in May, 2007 , unfortunately not much has changed [...]

Marketing in downturn

Below you can find a nice presentation from “the Economist”. It has great visuals and good points on advertising in downturn. However, the comments on online marketing and print being accountable through research are rather pathetic.
Advertising on Edge
View more presentations from Geert Desager. (tags: branding recession)

Top Six Web Marketing Events – Worldwide

For all the people who asked me on major Web Marketing events. Here are my top 6 list;

Being in a global industry brings some limitations to your promotion activities

When designing marketing campaigns, some companies might think they are too small to care about the global consequences of their campaigns. Campaigns mostly focus first on the home turf because this is the first priority in marketing (especially for US firms).
Some companies might have the fate of residing in a large economic zone, but even [...]