“Push marketing” has died, long live “pull marketing”

Who am I talking to? “You Ought To Know” video was produced two years ago by Hubspot as a viral marketing campaign. It is unfortunate that today most of the marketers still don’t get the idea behind the video. Marketing is changing, this is the era of pull marketing. It is a great video, highly [...]

The end of advertising era

I have written many times about the end of advertising era & end of the 30 second spot. FITC, the design and technology event organizer recently released “The Last Advertising Agency On Earth” video, which puts “The end of advertising era” in nicely on a video. It is also a smart viral move on their [...]

4 Tactics for Social Commerce on Facebook

The biggest challenge to e-commerce in the Social Web Era is the emerging Social Commerce. With the raise of Social Commerce, Facebook is becoming the Mecca for commerce. Companies need to be fast to grab land on Facebook. Below you can find the best ways to implement Social Commerce on Facebook; 1) Integrate Facebook Like [...]

Banner Advertisement on internet is annoying

Another myth / hypothesis of the RadicalMarketer is backed with data. Thanks for Mc Kinsey for the UK survey. The reason why the “Radical Marketer” advises his brands to spend more on Paid Search, instead of the internet banners are proven with data now. However, where the McKinsey study lacks is; this chart doesn’t get [...]

How to hire a digital agency

How to hire a digital agency – the most important CMO task One of the major obstacles on the move towards new marketing is the lacking decision making in the choice of digital agencies. Recently, iMediaConnection had an article on this issue. (To see the full article please visit; A CMOs guide to hiring a digital [...]

Best Web Projects

Best web projects are the ones with the best Web Project Management Couple years ago, an eConsultancy study found  that nearly half of all respondents (45.5%) do not have a structured approach to managing their web projects. You can reach the study at Web Project Management: Best Practice Reports . This was in May, 2007 , unfortunately not much has [...]

Marketing in downturn

Below you can find a nice presentation from “the Economist”. It has great visuals and good points on advertising in downturn. However, the comments on online marketing and print being accountable through research are rather pathetic. Advertising on Edge View more presentations from Geert Desager. (tags: branding recession)

Top Six Web Marketing Events – Worldwide

For all the people who asked me on major Web Marketing events. Here are my top 6 list;

Being in a global industry brings some limitations to your promotion activities

When designing marketing campaigns, some companies might think they are too small to care about the global consequences of their campaigns. Campaigns mostly focus first on the home turf because this is the first priority in marketing (especially for US firms). Some companies might have the fate of residing in a large economic zone, but [...]