YouTube I missed You

It is so great to rediscover you, Youtube. Seeing new videos from Buffet and Gates and many more. Did you guys see the new (at least for me new) insights feature. It was great seeing the trends of my videos while I was away.
YouTube, it is nice to see that you have grown, while we were apart. Now you have High Definition videos, and I can even watch you on TV (btw, I was already watching you on my LCD TV, what is the difference).
YouTube, Welcome back to Turkey. I hope you will never leave us alone in the dark again.
As I wrote these sentences, YouTube again left Turkey. It is again not reachable. But, I am guessing it will be with us soon.

Viral Movies – How to do it

Did you see Schweppes Short Film Festival?

You want viral videos? This is it. You want good short films, there you go. Congratulations to Schweppes (btw my favorite movie was; Signs).

However, I still believe that the best way to make good viral movies is through a competition. Let’s give everybody a chance to make the viral video. It is amazing to see how much young (& also experienced) talent is out there, who want to make a breakthrough through a competition.

I think the best idea for marketing managers in 2009 is organizing a good video competition. Critical success factors and major portions of the project will be;

– a good concept and framework for the video’s scope (not too much focus on the brand, see: Schweppes)

– a proven/famous jury list

– a good web site

– good online PR (and offline PR)

– SEM campaign and social media advertising

– interesting awards & a nice award organization

And the budget for the competition should be at least $100,000, to have a big impact and positive ROI.

Search is changing

Internet is chancing from text & pic. format to embrace video more and more. That’s why youtube is increasing its’ share in searches. Also keep in mind that searches in social media is skyrocketing right now. In 2009 socialmedia site searches will be an important portion of the core searches. I wished to have stats on these as well.