What shall be next for Facebook?

Letter to Mark Zuckerberg:

Dear Mark,

It is pictures, text and videos that we share and engage around. And as you correctly know our usage of “the always on web” (a.k.a. mobile) is increasing.

For pictures (& always on web) Instagram is a good acquisition (don’t forget the pin-boards issue though). For videos the need still exists, I am sure you guys are working on that.

However, maybe a more important but an overlooked area is the text. Yes, you did a good acquisition in terms of IP with Friendfeed and nailed the short text. But that was only for short texts. However, to nail texts fully you need to find a solution for our need to share longer (and many picture/video embedded) texts.

You know well who are the driving force of social networks; “thought leaders”. And the tool for most of the thought leaders is long text.

Let’s wait and see how Instagram acquisition goes. If that is the effective way, go acquire a blog system, if not develop in house a better tool.

I would have loved to see all WordPress functionality embedded in Facebook.

Please, act fast though. Your competition is not the companies, but the time we are losing as a society on inefficient ways of communication.

Best,

Mehmet Subasi

Top seven knowledge sites in business world

Web 2.0 knowledge aggregation sites you shouldn’t avoid, if you are in business world;

twitter.com
facebook.com
friendfeed.com
slideshare.net
linkedin.com
delicious.com
youtube.com

Of course based on your sector and special interest there are many more sites you shouldn’t avoid. But I won’t be getting into them today.

Twitter first to publish airplane crash pictures

The power of social media in news speed is proven one more time. This was also admitted by CNN, see the story below.

The social networking site Twitter again stole a march on traditional media when it was the first outlet to publish dramatic pictures of the Turkish Airlines crash.

Moments after the plane crashed at Amsterdam’s Schipol airport on Wednesday morning the news was appearing on Twitter, CNN’s Errol Barnett said.

via Twitter first to publish dramatic crash pictures – CNN.com.

Social Search & who else; Google

Today, I watched the video on Google’s experiments on social search. They call it Google Reviews though. From the name I can see that they didn’t have the full vision in the beginning of the project. However, this is a very strong and correct first footstep into Social Search.

Social Search is for sure the “Future of Search”. Add digg and del.icio.us together to Google, preferably find a way to add friendfeed on top of these and you’ll have the future of “search and more” (I mean that will not only be search).

I wonder what Baidu and the other country focused search companies are doing in terms of social features. The winner in the “Future of Search” will have pretty good social features embedded into their search results. For me, it seems like Google will be the winner in social search.

Emre Sokullu’s work at Hakia.com is also a good example on what can be done at Social Search. I think Hakia saw Google’s entry into social search and that’s why they are now focusing more on a specific country (namely; Turkey).

If you’re in the search business, its really time to put some social features into your offering.