What shall be next for Facebook?

Letter to Mark Zuckerberg:

Dear Mark,

It is pictures, text and videos that we share and engage around. And as you correctly know our usage of “the always on web” (a.k.a. mobile) is increasing.

For pictures (& always on web) Instagram is a good acquisition (don’t forget the pin-boards issue though). For videos the need still exists, I am sure you guys are working on that.

However, maybe a more important but an overlooked area is the text. Yes, you did a good acquisition in terms of IP with Friendfeed and nailed the short text. But that was only for short texts. However, to nail texts fully you need to find a solution for our need to share longer (and many picture/video embedded) texts.

You know well who are the driving force of social networks; “thought leaders”. And the tool for most of the thought leaders is long text.

Let’s wait and see how Instagram acquisition goes. If that is the effective way, go acquire a blog system, if not develop in house a better tool.

I would have loved to see all WordPress functionality embedded in Facebook.

Please, act fast though. Your competition is not the companies, but the time we are losing as a society on inefficient ways of communication.

Best,

Mehmet Subasi

Social Media & Sex

tweets coming from iStrategy event in Amsterdam are making analogy of social media & sex somehow. Below you can find creative definitions for social media.
Top 3 quotweets from #iStrategy on Social Media & Sex are:

Number 1) from: @janrezab
Social media is like teen sex. Everybody wants to do it. Nobody knows how.
Number 2) from: @pennypower
Blogging is like masturbation, it can be a great release but can also make a hell of a mess.
Number 3) from: @DaveNClarke
Social media is like sex, it could be over in a few seconds but could have a lifetime of consequences.

The 4th Era of Internet is starting

We are again in the midst of a new evolution. There is another change of era on the internet. Like the Chinese curse says: “May you live in interesting times!” The new era will bring new challenge to each one of us, not to mention the major effects on marketers.
We can divide the internet age into four era:
1) Academic Internet Era (before 1993)
Enabling technology: the internet infrastructure
2) The Browsable Web Era (1993 to 1999/2000)
Enabling technology: world wide web
3) The Searchable Web Era (2000 to 2010)
Enabling technology: Google Search
4) The Mobile & Social Web Era ( 2010 to …)
Enabling technology: Apple (iPad/iPhone) & Facebook Like
All the new era’s on the internet brought it’s own winners and losers and new business models to the internet. The fourth era, however is even more challenging. The change is on two axis; the mobility (always on mechanism), and the social aspects of the internet. This era will not only bring it’s own winners and losers and business models, but will also touch the DNA of capitalism, democracy and the society. It will touch every company, every political party, every government, every NGO, every family much deeper.
The big change that the 4th era is bringing is the social aspect which will change our habits of consuming the internet. Web will not be ranked to Google’s algorithm anymore, but with our friends choices (that is “Facebook Like” functionality).
Pete Cashmore of Mashable takes it even further saying; “Facebook seeks to replace this open system of links between pages with the “social links” (or Likes) that it controls. Google and other search engines won’t have full access to all these Likes, so the company best positioned to rank the Web will be Facebook.” (see the full article on CNN: Google’s nightmare: Facebook ‘Like’ replaces links )
PS. The bad voices against Facebook and its somehow “ethically challenged” founder Mark Zuckerberg are also to note. I hope Facebook will be in the hands of good management and it will be an enabling catalysator to this new evolution.

Top seven knowledge sites in business world

Web 2.0 knowledge aggregation sites you shouldn’t avoid, if you are in business world;

twitter.com
facebook.com
friendfeed.com
slideshare.net
linkedin.com
delicious.com
youtube.com

Of course based on your sector and special interest there are many more sites you shouldn’t avoid. But I won’t be getting into them today.

Social Marketing is Not a Tactic

I was reading an article (from Michael Gass) on social media, and realized how many people in the marketing area are looking at social marketing from a very narrow angle.

Social Media’s (&social marketing’s) effect on Web Marketing can be considered as being similar to Web’s effect on marketing.

Social Marketing is to Web Marketing,

what Web was to Marketing!

The effect is total change, a need for a different mindset, different organization and people with different skills.

You can see the full article below;

“Social media is much more than a tactic. The more you participate in social media and learn what can be gleaned, you will soon realize its potential. Rich, valuable and instantaneous feedback from your audience. Lots of opportunity to conduct primary research. A wealth of information from online discussions as informative as the very best focus groups.”

via Ad Agencies Please Know That Social Media is Not a Tactic « FUEL LINES Fueling Ad Agency New Business Through Social Media.