Banner Advertisement on internet is annoying

Another myth / hypothesis of the RadicalMarketer is backed with data. Thanks for Mc Kinsey for the UK survey. The reason why the “Radical Marketer” advises his brands to spend more on Paid Search, instead of the internet banners are proven with data now. However, where the McKinsey study lacks is; this chart doesn’t get [...]

Margin Google is charging for Adsense use is 23.8%

Based on Google’s Q4 financials, Google is getting a commission of 23.8% from our Adsense advertisements. I have seen other numbers mentioned, therefore, I am including my understanding and calculations below. Google 2008 Q4 Total Rev $ 5.700.904 Adver. Rev $ 5.504.571 TAC % 27% TAC $ 1.486.234 Adsense Partner Payments $ 1.290.000 Rev from [...]

Google stops growth, while Yahoo continues

According to AlleyInsider Google’s paid clicks YTY growth on January and February 2008 are 0%, whereas Yahoo has a 5% YTY growth on February. Details can be reached at; http://www.alleyinsider.com/2008/3/google_february_paid_clicks_lousy_again_