Radical Marketer

If you are not a radical, you are not a marketer

Customer Service is the New PR

Steve Rubel named the new phenomenon shortly and simply in six words; Customer Service is the New PR. Echoing on Rubel, Carol Cole-Lewis states in her article; “When I worked in the marketing department for Lexmark in the UK, we made a case for including Customer Service personnel in our department, rather than in technical support. We [...]

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