Banner Advertisement on internet is annoying

Another myth / hypothesis of the RadicalMarketer is backed with data. Thanks for Mc Kinsey for the UK survey. The reason why the “Radical Marketer” advises his brands to spend more on Paid Search, instead of the internet banners are proven with data now. However, where the McKinsey study lacks is; this chart doesn’t get [...]

Evolution of Advertising

Umair Haque had a great article on the Evolution of Advertising, which inspired me. Following his article, I think there are two drivers in the evolution of advertising; first being serving the relevant ad to consumers (which Umair clearly mentioned in his article), and second being the shift from push to pull advertising (with the [...]

Online advertising trends

“Microsoft’s Online Services division, which includes the online portal MSN and its Internet advertising sales, lost $575 million in the first quarter of 2009, and sales in the division were down 14% from the same quarter a year earlier.” via Microsoft’s profit sinks 32% – Apr. 23, 2009 . Did you see the latest numbers [...]

Online creative ads

“Every ad on the internet should give users the option to expand the ad, request more information, watch a video demo of the product, or even to purchase the product right from the ad.” via Why online creative stinks so badly – iMediaConnection.com. Eric Picard has the right vision on interactive ads. Even a pure [...]