Top 10 Marketing Events

Below, you can find my list for top ten marketing events that you should not miss in 2009. Of course, I don’t advise you to attend all of them. However, if you are in marketing business in North America and/or Europe, this is a list you should keep in mind, so that you can schedule [...]

Four commands of Radical Marketer

Four commands of Radical Marketer.com;

You shall believe in “web centric integrated marketing” and know it is the right way of new, “radical” marketing.
You shall know that “Marketing cannot be left to Marketers only”. Marketing and strategy should be hand in hand, and the top management (or the top brains of the corporation) should be very [...]

Evolution of Advertising

Umair Haque had a great article on the Evolution of Advertising, which inspired me. Following his article, I think there are two drivers in the evolution of advertising; first being serving the relevant ad to consumers (which Umair clearly mentioned in his article), and second being the shift from push to pull advertising (with the [...]

Martin Sorrell, CEO of WPP on Charlie Rose

A conversation with Martin Sorrell
Martin Sorrell, chief executive officer of WPP Group was on Charlie Rose on My 21st for the first time. It is a show worth watching. You can find some of my quick notes from the interview below;
Martin Sorrell quotes;
CMOs are mostly old people, and change is the last thing they have [...]

Social Marketing is Not a Tactic

I was reading an article (from Michael Gass) on social media, and realized how many people in the marketing area are looking at social marketing from a very narrow angle.
Social Media’s (&social marketing’s) effect on Web Marketing can be considered as being similar to Web’s effect on marketing.
Social Marketing is to Web Marketing,
what Web was [...]

Online creative ads

“Every ad on the internet should give users the option to expand the ad, request more information, watch a video demo of the product, or even to purchase the product right from the ad.”
via Why online creative stinks so badly – iMediaConnection.com.
Eric Picard has the right vision on interactive ads. Even a pure branding campaign [...]