Radical Marketer

If you are not a radical, you are not a marketer

How to hire a digital agency

How to hire a digital agency – the most important CMO task One of the major obstacles on the move towards new marketing is the lacking decision making in the choice of digital agencies. Recently, iMediaConnection had an article on this issue. (To see the full article please visit; A CMOs guide to hiring a digital [...]

Corporate cultures – a Motorola story

Technology management is not everybodys’ business. Strategy, insights and vision can make you king or clown. A good example on management missteps and how they can affect a company; http://www.engadget.com/2008/03/26/motorola-insider-tells-all-about-the-fall-of-a-technology-icon/

  • Radical Marketer

    Stop the chaos of new marketing initiatives and transform your marketing from a threat into an opportunity. You should know that it is not just about Market Shares anymore, but for Soul Shares.

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