Radical Marketer » google adwords http://radicalmarketer.com If you are not a radical, you are not a marketer Tue, 24 Apr 2012 14:07:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Margin Google is charging for Adsense use is 23.8% http://radicalmarketer.com/margin-google-is-charging-for-adsense-use-is-238/?utm_source=rss&utm_medium=rss&utm_campaign=margin-google-is-charging-for-adsense-use-is-238 http://radicalmarketer.com/margin-google-is-charging-for-adsense-use-is-238/#comments Fri, 13 Feb 2009 17:46:34 +0000 RadicalMarketer http://mehmetsubasi.com/?p=226 Based on Google’s Q4 financials, Google is getting a commission of 23.8% from our Adsense advertisements. I have seen other numbers mentioned, therefore, I am including my understanding and calculations below.

Google 2008 Q4
Total Rev $ 5.700.904
Adver. Rev $ 5.504.571
TAC % 27%
TAC $ 1.486.234
Adsense Partner Payments $ 1.290.000
Rev from Network (Adsense) $ 1.693.405
Margin $ 403.405
Margin % 23,8%
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