Margin Google is charging for Adsense use is 23.8%
Based on Google’s Q4 financials, Google is getting a commission of 23.8% from our Adsense advertisements. I have seen other numbers mentioned, therefore, I am including my understanding and calculations below.
Google
2008 Q4
Total Rev
$ 5.700.904
Adver. Rev
$ 5.504.571
TAC %
27%
TAC
$ 1.486.234
Adsense Partner Payments
$ 1.290.000
Rev from Network (Adsense)
$ 1.693.405
Margin
$ [...]
Thought of the day
We are also responsible for things, that we don’t do (in RM terms; marketing techniques we don’t use or know well)
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