Radical Marketer

If you are not a radical, you are not a marketer

Being in a global industry brings some limitations to your promotion activities

When designing marketing campaigns, some companies might think they are too small to care about the global consequences of their campaigns. Campaigns mostly focus first on the home turf because this is the first priority in marketing (especially for US firms). Some companies might have the fate of residing in a large economic zone, but […]

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