Radical Marketer

If you are not a radical, you are not a marketer

What shall be next for Facebook?

Letter to Mark Zuckerberg: Dear Mark, It is pictures, text and videos that we share and engage around. And as you correctly know our usage of “the always on web” (a.k.a. mobile) is increasing. For pictures (& always on web) Instagram is a good acquisition (don’t forget the pin-boards issue though). For videos the need […]

Blogs & Publishing Platforms on Web

Before Facebook there was WordPress as the main publishing platform on the web.  And, WordPress will always have its place on the web publishing. Even though the infographic doesn’t consider Facebook as a Blog platform (and I cannot read their unique visitor numbers), this infograhic is important to understand the power of wordpress on web, […]

Planning & Designing Facebook Promotions

Facebook made a change to its Promotions Guidelines this week. The big news is; there is no longer a requirement to obtain approval from Facebook to run a promotion entirely within Facebook. The two major changes are; 1) No need for prior written Facebook approval to administer a promotion on Facebook. This makes life for brands […]

4 Tactics for Social Commerce on Facebook

The biggest challenge to e-commerce in the Social Web Era is the emerging Social Commerce. With the raise of Social Commerce, Facebook is becoming the Mecca for commerce. Companies need to be fast to grab land on Facebook. Below you can find the best ways to implement Social Commerce on Facebook; 1) Integrate Facebook Like […]

The 4th Era of Internet is starting

We are again in the midst of a new evolution. There is another change of era on the internet. Like the Chinese curse says: “May you live in interesting times!” The new era will bring new challenge to each one of us, not to mention the major effects on marketers. We can divide the internet […]

Search is changing

Internet is chancing from text & pic. format to embrace video more and more. That’s why youtube is increasing its’ share in searches. Also keep in mind that searches in social media is skyrocketing right now. In 2009 socialmedia site searches will be an important portion of the core searches. I wished to have stats […]

Facebook era is just starting

Nowadays, a lot of people are thinking that the “Facebook Hype” is over. If we are talking about Gartner’s hype curve, they are right. Because, the first portion of the curve is passed. But now is the time to see a steady growth in Facebook usage (we are between “Slope of Enlightenment” and “Plateau of […]

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