The measurement game
Last month I wrote about some problems in “Measuring Marketing Performance“. This time another problem surfaced the web on TechMeme. Again and again we hear about wrong “success stories” with misunderstood performance indicators within the sector or on media. The Foursquare success story for McDonald’s even made the headlines for NewYork Times. In most cases [...]
Predictions & New Trends in Live Analytics & Woopra
Thanks to Eray Endes, I was able to see Woopra live and made my first chat on Woopra this week. For long, I haven’t been this excited for a new technology. My three predictions on Woopra and this issue are; Live analytics will be a new game in town (and woopra will most probably be [...]
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