Radical Marketer

If you are not a radical, you are not a marketer

Effectively managing the agencies

When your brand / company works with agencies you can usually follow two paths. Be a low-maintenance or high-maintenance client. These two types are described well in iMediaConnection article as: Low-maintenance clients are: trusting enjoyable to be around transparent in discussing their goals and intentions appreciative of what you do in it for the long […]

How To Evaluate Advertising

Today, I was revising our “Advertising Evaluation Form” (don’t tell people, that we have a process for this, they think we are gurus). I just wanted to share a portion of Bob Hoffman’s article on Forbes.com How To Evaluate Advertising – Forbes.com. Bob’s view helped me on my form. “when you’re evaluating advertising, avoid meaningless slogans […]

Digital Agencies Aren’t Ready to Lead

“because most of them don’t know the business of marketing” is the answer of Ana Andjelic on the Advertising Age article. So what is the solution today? Find a digital agency which understands from the business of marketing. I know it is extremely hard to find one, but I know it is not impossible The […]

Social Marketing Agency

(or Social Media Agency) Mr Youth “a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing” announced today that it has closed a private equity deal with two Boston-based investors. Social Marketing is a great are with huge profit opportunities. It is very difficult for “integrated agencies” to focus on social marketing, and […]

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