Another myth / hypothesis of the RadicalMarketer is backed with data. Thanks for Mc Kinsey for the UK survey.
The reason why the “Radical Marketer” advises his brands to spend more on Paid Search, instead of the internet banners are proven with data now.
However, where the McKinsey study lacks is; this chart doesn’t get into detail of which banners are annoying. We advise companies to use banners only to selected, targeted consumers with a respect for their interest (this translates to good media planning and targeted banner creation for each specific media).
Some development ideas for Google Adwords System (I know you guys are trying to improve).
Campaign & Adgroups should have memo fields or blogs for data entry (I want to write some notes for myself and for my colleagues there, these will be also useful for you to understand, how we are using the system I am OK with Google reading those notes, but maybe some people won’t like it)
There should be an automatic log (with datestamp) of what I have changed in Edit Campaign Settings (Guys, check the Plaxo system for address changes)
You should be able to deactivate keywords (instead of deleting)
You should be able to export everything to excel (not using the reports but directly form the campaign management tab)
Today I heard the tracking system or the Web analytics will be updated with the help of the Urchin system. I assume this is good news.
You should be able to pay with your Adsense earnings. Shouldn’t be the both systems integrated ( I am sure you are working on it) Anyway till the integration is complete you should at least use Paypal or similar payment systems.
I have many more, but I guess I have to add them later, So long.