Radical Marketer

If you are not a radical, you are not a marketer

Banner Advertisement on internet is annoying

Another myth / hypothesis of the RadicalMarketer is backed with data. Thanks for Mc Kinsey for the UK survey. The reason why the “Radical Marketer” advises his brands to spend more on Paid Search, instead of the internet banners are proven with data now. However, where the McKinsey study lacks is; this chart doesn’t get […]

Where does the Adwords System lack?

Some development ideas for Google Adwords System (I know you guys are trying to improve). Campaign & Adgroups should have memo fields or blogs for data entry (I want to write some notes for myself and for my colleagues there, these will be also useful for you to understand, how we are using the system […]

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