I have written many times about the end of advertising era & end of the 30 second spot. FITC, the design and technology event organizer recently released “The Last Advertising Agency On Earth” video, which puts “The end of advertising era” in nicely on a video. It is also a smart viral move on their […]
Another myth / hypothesis of the RadicalMarketer is backed with data. Thanks for Mc Kinsey for the UK survey. The reason why the “Radical Marketer” advises his brands to spend more on Paid Search, instead of the internet banners are proven with data now. However, where the McKinsey study lacks is; this chart doesn’t get […]
Today, I was revising our “Advertising Evaluation Form” (don’t tell people, that we have a process for this, they think we are gurus). I just wanted to share a portion of Bob Hoffman’s article on Forbes.com How To Evaluate Advertising – Forbes.com. Bob’s view helped me on my form. “when you’re evaluating advertising, avoid meaningless slogans […]
“because most of them don’t know the business of marketing” is the answer of Ana Andjelic on the Advertising Age article. So what is the solution today? Find a digital agency which understands from the business of marketing. I know it is extremely hard to find one, but I know it is not impossible The […]
New and old definitions for advertising professionals; Over the line internet advertising Above the line Advertising using old high profile media such as television and newspapers. Below the Line Non-media advertising or promotion when no commission has been paid to the advertising agency. Includes direct mail, point of sale displays, giveaways.