Digital Agencies Aren’t Ready to Lead
“because most of them don’t know the business of marketing” is the answer of Ana Andjelic on the Advertising Age article.
So what is the solution today?
Find a digital agency which understands from the business of marketing.
I know it is extremely hard to find one, but I know it is not impossible
The successful [...]
Over the line advertising
New and old definitions for advertising professionals;
Over the line
internet advertising
Above the line
Advertising using old high profile media such as television and newspapers.
Below the Line
Non-media advertising or promotion when no commission has been paid to the advertising agency.
Includes direct mail, point of sale displays, giveaways.
Thought of the day
What others say about you is more important than what you say about yourself.
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- agk: Even if they did not verify the establishment, Istanbul Commerce Chamber’s web portal proves it
Ticaret... - msubasi: I also think that Google is not very well prepared for global expansion. I believe that there is a huge...