Radical Marketer

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Margin Google is charging for Adsense use is 23.8%

Posted on | February 13, 2009 | No Comments

Based on Google’s Q4 financials, Google is getting a commission of 23.8% from our Adsense advertisements. I have seen other numbers mentioned, therefore, I am including my understanding and calculations below.

Google 2008 Q4
Total Rev $ 5.700.904
Adver. Rev $ 5.504.571
TAC % 27%
TAC $ 1.486.234
Adsense Partner Payments $ 1.290.000
Rev from Network (Adsense) $ 1.693.405
Margin $ 403.405
Margin % 23,8%
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