I was reading an article on “Top Performance Success Factors” in Advertising Age; and wanted to sum up my thinking on top 4 success factors for CMOs below.
Top 4 Success Factors for CMO’s
- Senior level (with a marketing knowledge) involvement in recruitment and procurement
- Seeking strategic alliances, not agencies
- Making targeted long term investments in people, companies and systems
- Developing strong processes in marketing
Note that these differ from the original article.