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	<title>Radical Marketer</title>
	<link>http://radicalmarketer.com</link>
	<description>If you are not a radical, you are not a marketer</description>
	<lastBuildDate>Tue, 09 Mar 2010 18:12:59 +0000</lastBuildDate>
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	<item>
		<title>The 4 Key Sucess Factors for CMOs</title>
		<description><![CDATA[I was reading an article on &#8220;Top Performance Success Factors&#8221; in Advertising Age; and wanted to sum up my thinking on top 4 success factors for CMOs below.
Top 4 Success Factors for CMO&#8217;s

Senior level (with a marketing knowledge) involvement in recruitment and procurement
Seeking strategic alliances, not agencies
Making targeted long term investments in people, companies and [...]]]></description>
		<link>http://radicalmarketer.com/key-sucess-factors-for-cmos/</link>
			</item>
	<item>
		<title>Digital Agencies Aren&#8217;t Ready to Lead</title>
		<description><![CDATA[&#8220;because most of them don&#8217;t know the business of marketing&#8221; is the answer of Ana Andjelic on the Advertising Age article.
So what is the solution today?
Find a digital agency which understands from the business of marketing. 
I know it is extremely hard to find one, but I know it is not impossible  
The successful [...]]]></description>
		<link>http://radicalmarketer.com/digital-agencies-arent-ready-to-lead/</link>
			</item>
	<item>
		<title>How to hire a digital agency</title>
		<description><![CDATA[How to hire a digital agency &#8211; the most important CMO task
One of the major obstacles on the move towards new marketing is the lacking decision making in the choice of digital agencies.
Recently, iMediaConnection had an article on this issue. (To see the full article please visit; A CMOs guide to hiring a digital agency &#8211; [...]]]></description>
		<link>http://radicalmarketer.com/how-to-hire-a-digital-agency/</link>
			</item>
	<item>
		<title>Best Web Projects</title>
		<description><![CDATA[Best web projects are the ones with the best Web Project Management
Couple years ago, an eConsultancy study found  that nearly half of all respondents (45.5%) do not have a structured approach to managing their web projects. You can reach the study at Web Project Management: Best Practice Reports . This was in May, 2007 , unfortunately not much has changed [...]]]></description>
		<link>http://radicalmarketer.com/best-web-projects/</link>
			</item>
	<item>
		<title>Customer Service is the New PR</title>
		<description><![CDATA[Carol Cole-Lewis named the new phenomenon shortly and simply in six words; Customer Service is the New PR.
It is so right. I was trying to explain this to companies for the last 10 years (unfortunately not in these 6 simple words). Internet put the Customer Service process in front of all our customers, and social media [...]]]></description>
		<link>http://radicalmarketer.com/customer-service-is-the-new-pr/</link>
			</item>
	<item>
		<title>Top 10 Marketing Events</title>
		<description><![CDATA[Below, you can find my list for top ten marketing events that you should not miss in 2009. Of course, I don&#8217;t advise you to attend all of them. However, if you are in marketing business in North America and/or Europe, this is a list you should keep in mind, so that you can schedule [...]]]></description>
		<link>http://radicalmarketer.com/top-10-marketing-events/</link>
			</item>
	<item>
		<title>Four commands of Radical Marketer</title>
		<description><![CDATA[Four commands of Radical Marketer.com;

You shall believe in “web centric integrated marketing” and know it is the right way of new, “radical” marketing.
You shall know that “Marketing cannot be left to Marketers only”. Marketing and strategy should be hand in hand, and the top management (or the top brains of the corporation) should be very [...]]]></description>
		<link>http://radicalmarketer.com/four-commands-of-radical-marketer/</link>
			</item>
	<item>
		<title>Pricing Strategies in a new world</title>
		<description><![CDATA[I was reading an article on Mashable, which helps to explain how we should look at pricing decisions. Availability or ease of  purchase is also one part of the cost of a product or services. Unfortunately, this cost is often neglected when making decisions on pricing.
The &#8220;Radical Marketers&#8221; should focus on  two important issues here;
First, [...]]]></description>
		<link>http://radicalmarketer.com/pricing-strategies-in-a-new-world/</link>
			</item>
	<item>
		<title>Cannes Cyber Lions  &#8211; Interactive Agency of the Year</title>
		<description><![CDATA[Interactive Agencies of the Year is announced in Cannes for 2009.
This award is given to the agency that obtains the highest score for entries in the Cyber Lions sections, irrespective of whether these have been entered by the agency or another party.
1. GOODBY SILVERSTEIN &#38; PARTNERS, San Francisco, USA
2. CRISPIN PORTER &#38; BOGUSKY, Boulder, USA
3. [...]]]></description>
		<link>http://radicalmarketer.com/cannes-cyber-lions-interactive-agency-of-the-year/</link>
			</item>
	<item>
		<title>Evolution of Advertising</title>
		<description><![CDATA[Umair Haque had a great article on the Evolution of Advertising, which inspired me. Following his article, I think there are two drivers in the evolution of advertising; first being serving the relevant ad to consumers (which Umair clearly mentioned in his article), and second being the shift from push to pull advertising (with the [...]]]></description>
		<link>http://radicalmarketer.com/evolution-of-advertising/</link>
			</item>
	<item>
		<title>Martin Sorrell, CEO of WPP on Charlie Rose</title>
		<description><![CDATA[A conversation with Martin Sorrell
Martin Sorrell, chief executive officer of WPP Group was on Charlie Rose on My 21st for the first time. It is a show worth watching. You can find some of my quick notes from the interview below;
Martin Sorrell quotes;
CMOs are mostly old people, and change is the last thing they have [...]]]></description>
		<link>http://radicalmarketer.com/martin-sorrell-wpp/</link>
			</item>
	<item>
		<title>Using irrational behavior in Sales &amp; Marketing</title>
		<description><![CDATA[Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we&#8217;re not as rational as we think when we make decisions. You can watch his fascinating video above (from TED).
I think irrational behavior is something that all the marketers and [...]]]></description>
		<link>http://radicalmarketer.com/using-irrational-behavior-in-sales-marketing/</link>
			</item>
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		<title>Top seven knowledge sites in business world</title>
		<description><![CDATA[Web 2.0 knowledge aggregation sites you shouldn&#8217;t avoid, if you are in business world;
twitter.com
facebook.com
friendfeed.com
slideshare.net
linkedin.com
delicious.com
youtube.com
Of course based on your sector and special interest there are many more sites you shouldn&#8217;t avoid. But I won&#8217;t be getting into them today.
]]></description>
		<link>http://radicalmarketer.com/top-knowledge-sites/</link>
			</item>
	<item>
		<title>Social Marketing is Not a Tactic</title>
		<description><![CDATA[I was reading an article (from Michael Gass) on social media, and realized how many people in the marketing area are looking at social marketing from a very narrow angle.
Social Media&#8217;s (&#38;social marketing&#8217;s) effect on Web Marketing can be considered as being similar to Web&#8217;s effect on marketing.
Social Marketing is to Web Marketing,
what Web was [...]]]></description>
		<link>http://radicalmarketer.com/social-marketing-is-not-a-tactic/</link>
			</item>
	<item>
		<title>Online advertising trends</title>
		<description><![CDATA[&#8220;Microsoft&#8217;s Online Services division, which includes the online portal MSN and its Internet advertising sales, lost $575 million in the first quarter of 2009, and sales in the division were down 14% from the same quarter a year earlier.&#8221;
via Microsoft&#8217;s profit sinks 32% &#8211; Apr. 23, 2009 .
Did you see the latest numbers from Microsoft [...]]]></description>
		<link>http://radicalmarketer.com/online-advertising-trends/</link>
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