“Push marketing” has died, long live “pull marketing”
Who am I talking to? “You Ought To Know” video was produced two years ago by Hubspot as a viral marketing campaign. It is unfortunate that today most of the marketers still don’t get the idea behind the video. Marketing is changing, this is the era of pull marketing. It is a great video, highly [...]
Measuring Marketing Performance
HBR send me today an e-mail on “Measuring Marketing Performance”. I am sure the material which is dated Feb. 2007 is a great source for many new marketers. However, I am skeptical on two points; 1) In this changing marketing world, I wouldn’t advertise on such a topic “Measuring Marketing Performance” which is outdated 3,5 [...]
The end of advertising era
I have written many times about the end of advertising era & end of the 30 second spot. FITC, the design and technology event organizer recently released “The Last Advertising Agency On Earth” video, which puts “The end of advertising era” in nicely on a video. It is also a smart viral move on their [...]
4 Tactics for Social Commerce on Facebook
The biggest challenge to e-commerce in the Social Web Era is the emerging Social Commerce. With the raise of Social Commerce, Facebook is becoming the Mecca for commerce. Companies need to be fast to grab land on Facebook. Below you can find the best ways to implement Social Commerce on Facebook; 1) Integrate Facebook Like [...]
The 4th Era of Internet is starting
We are again in the midst of a new evolution. There is another change of era on the internet. Like the Chinese curse says: “May you live in interesting times!” The new era will bring new challenge to each one of us, not to mention the major effects on marketers. We can divide the internet [...]
Effective usage of Social Media
Unfortunately, Social Media is used poorly and ineffectively by many of us. Today’s article “the social media bubble” on HBR blog by Umair Haque was mentioning some of the points that we were discussing with companies which wanted to enter the social media space in their marketing efforts. I agree with most of Umair’s comments; [...]
Digital Agencies Aren’t Ready to Lead
“because most of them don’t know the business of marketing” is the answer of Ana Andjelic on the Advertising Age article. So what is the solution today? Find a digital agency which understands from the business of marketing. I know it is extremely hard to find one, but I know it is not impossible The [...]
How to hire a digital agency
How to hire a digital agency – the most important CMO task One of the major obstacles on the move towards new marketing is the lacking decision making in the choice of digital agencies. Recently, iMediaConnection had an article on this issue. (To see the full article please visit; A CMOs guide to hiring a digital [...]
Customer Service is the New PR
Carol Cole-Lewis named the new phenomenon shortly and simply in six words; Customer Service is the New PR. It is so right. I was trying to explain this to companies for the last 10 years (unfortunately not in these 6 simple words). Internet put the Customer Service process in front of all our customers, and social [...]
Top 10 Marketing Events
Below, you can find my list for top ten marketing events that you should not miss in 2009. Of course, I don’t advise you to attend all of them. However, if you are in marketing business in North America and/or Europe, this is a list you should keep in mind, so that you can schedule [...]
Four commands of Radical Marketer
Four commands of Radical Marketer.com; You shall believe in “web centric integrated marketing” and know it is the right way of new, “radical” marketing. You shall know that “Marketing cannot be left to Marketers only“. Marketing and strategy should be hand in hand, and the top management (or the top brains of the corporation) should [...]
Evolution of Advertising
Umair Haque had a great article on the Evolution of Advertising, which inspired me. Following his article, I think there are two drivers in the evolution of advertising; first being serving the relevant ad to consumers (which Umair clearly mentioned in his article), and second being the shift from push to pull advertising (with the [...]
Martin Sorrell, CEO of WPP on Charlie Rose
A conversation with Martin Sorrell Martin Sorrell, chief executive officer of WPP Group was on Charlie Rose on My 21st for the first time. It is a show worth watching. You can find some of my quick notes from the interview below; Martin Sorrell quotes; CMOs are mostly old people, and change is the last [...]
Social Marketing is Not a Tactic
I was reading an article (from Michael Gass) on social media, and realized how many people in the marketing area are looking at social marketing from a very narrow angle. Social Media’s (&social marketing’s) effect on Web Marketing can be considered as being similar to Web’s effect on marketing. Social Marketing is to Web Marketing, [...]
Online advertising trends
“Microsoft’s Online Services division, which includes the online portal MSN and its Internet advertising sales, lost $575 million in the first quarter of 2009, and sales in the division were down 14% from the same quarter a year earlier.” via Microsoft’s profit sinks 32% – Apr. 23, 2009 . Did you see the latest numbers [...]
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