Radical Marketer

If you are not a radical, you are not a marketer

Best Digital Marketing Events for 2012

Which digital marketing events do you find useful? Below, you can find Radical Marketer’s 2012 Top 10 Digital marketing event / seminars: Interactcongress (IAB Europe) Ad-Tech dmexco (IAB EU) DMA Mobile Marketing Day Clikz Events SES iMedia Connection Events SNWF Social Networking/Media World Forum IAB MIXX Conference & Expo The Future of Digital Marketing (e-consultancy) [...]

Steve Jobs & Marketing

Steve Jobs who was the number one enabler of Radical Marketing has just died. He was not only the enabler (with products like iPhone & iPad) but also the pioneer of Radical Marketing as can be seen on the 1984 ad. What a sad day for the world and also the marketing world. As reported he [...]

PR Strategy of Facebook

I was just listening to Hill & Knowlton’s Global Technology Practice Director Joshua Reynolds who had the chance to work with Mark Zuckerberg in 2007 &2008 on Facebook’s PR. He shared a short story on PR Strategy of Facebook which i wanted to share. When defining your company keep this short story in mind: “Mark [...]

How to Aim Plan & Execute your Groupon Campaign!

The Groupon Trilogy – Groupon for Dummies The Groupon trilogy is a set of tree articles focusing on using group buying campaigns successfully as a marketer. The set will introduce Radical Marketers to effectively use this new campaign tool in their companies / on their brands. However, this trilogy is just the entry for using [...]

12 Secrets to turn your Groupon Campaign a Success

How to set-up / execute a Groupon offering? The so called group buying phenomenon which was fueled by Groupon.com created a new way of promotion. However, it is unfortunate to see some companies failing terribly on group buying promotions. As the recent study from Rice University (Utpal Dholakia) reports 32% of all campaigns on Groupon are [...]

Four Things to plan before designing Groupon promotion

How to plan a Groupon promotion? Yesterday, I wrote about the top reasons to offer a group buying campaign / promotion. If your goal is one of the top 5 mentioned, you can possibly get positive returns from your offer. However, you need to do some planning before the campaign. Below you can find the [...]

Top Five Reasons to Offer a Groupon Promotion

Why to use a group buying campaign / promotion? If you do not have a valid reason and strategy behind your actions, this tool, like all other tools for web marketing, will backfire on your business. You should first have a valid reason for utilizing a group buying campaign. Below, you can find the top [...]

“Push marketing” has died, long live “pull marketing”

Who am I talking to? “You Ought To Know” video was produced two years ago by Hubspot as a viral marketing campaign. It is unfortunate that today most of the marketers still don’t get the idea behind the video. Marketing is changing, this is the era of pull marketing. It is a great video, highly [...]

Measuring Marketing Performance

HBR send me today an e-mail on “Measuring Marketing Performance”. I am sure the material which is dated Feb. 2007 is a great source for many new marketers. However, I am skeptical on two points; 1) In this changing marketing world, I wouldn’t advertise on such a topic “Measuring Marketing Performance” which is outdated 3,5 [...]

The end of advertising era

I have written many times about the end of advertising era & end of the 30 second spot. FITC, the design and technology event organizer recently released “The Last Advertising Agency On Earth” video, which puts “The end of advertising era” in nicely on a video. It is also a smart viral move on their [...]

4 Tactics for Social Commerce on Facebook

The biggest challenge to e-commerce in the Social Web Era is the emerging Social Commerce. With the raise of Social Commerce, Facebook is becoming the Mecca for commerce. Companies need to be fast to grab land on Facebook. Below you can find the best ways to implement Social Commerce on Facebook; 1) Integrate Facebook Like [...]

The 4th Era of Internet is starting

We are again in the midst of a new evolution. There is another change of era on the internet. Like the Chinese curse says: “May you live in interesting times!” The new era will bring new challenge to each one of us, not to mention the major effects on marketers. We can divide the internet [...]

Effective usage of Social Media

Unfortunately, Social Media is used poorly and ineffectively by many of us. Today’s article “the social media bubble” on HBR blog by Umair Haque was mentioning some of the points that we were discussing with companies which wanted to enter the social media space in their marketing efforts. I agree with most of Umair’s comments; [...]

Digital Agencies Aren’t Ready to Lead

“because most of them don’t know the business of marketing” is the answer of Ana Andjelic on the Advertising Age article. So what is the solution today? Find a digital agency which understands from the business of marketing. I know it is extremely hard to find one, but I know it is not impossible The [...]

How to hire a digital agency

How to hire a digital agency – the most important CMO task One of the major obstacles on the move towards new marketing is the lacking decision making in the choice of digital agencies. Recently, iMediaConnection had an article on this issue. (To see the full article please visit; A CMOs guide to hiring a digital [...]

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