Digital Agencies Aren’t Ready to Lead

“because most of them don’t know the business of marketing” is the answer of Ana Andjelic on the Advertising Age article.
So what is the solution today?
Find a digital agency which understands from the business of marketing.
I know it is extremely hard to find one, but I know it is not impossible
The successful [...]

How to hire a digital agency

How to hire a digital agency – the most important CMO task
One of the major obstacles on the move towards new marketing is the lacking decision making in the choice of digital agencies.
Recently, iMediaConnection had an article on this issue. (To see the full article please visit; A CMOs guide to hiring a digital agency – [...]

Customer Service is the New PR

Carol Cole-Lewis named the new phenomenon shortly and simply in six words; Customer Service is the New PR.
It is so right. I was trying to explain this to companies for the last 10 years (unfortunately not in these 6 simple words). Internet put the Customer Service process in front of all our customers, and social media [...]

Top 10 Marketing Events

Below, you can find my list for top ten marketing events that you should not miss in 2009. Of course, I don’t advise you to attend all of them. However, if you are in marketing business in North America and/or Europe, this is a list you should keep in mind, so that you can schedule [...]

Four commands of Radical Marketer

Four commands of Radical Marketer.com;

You shall believe in “web centric integrated marketing” and know it is the right way of new, “radical” marketing.
You shall know that “Marketing cannot be left to Marketers only”. Marketing and strategy should be hand in hand, and the top management (or the top brains of the corporation) should be very [...]

Evolution of Advertising

Umair Haque had a great article on the Evolution of Advertising, which inspired me. Following his article, I think there are two drivers in the evolution of advertising; first being serving the relevant ad to consumers (which Umair clearly mentioned in his article), and second being the shift from push to pull advertising (with the [...]

Martin Sorrell, CEO of WPP on Charlie Rose

A conversation with Martin Sorrell
Martin Sorrell, chief executive officer of WPP Group was on Charlie Rose on My 21st for the first time. It is a show worth watching. You can find some of my quick notes from the interview below;
Martin Sorrell quotes;
CMOs are mostly old people, and change is the last thing they have [...]

Social Marketing is Not a Tactic

I was reading an article (from Michael Gass) on social media, and realized how many people in the marketing area are looking at social marketing from a very narrow angle.
Social Media’s (&social marketing’s) effect on Web Marketing can be considered as being similar to Web’s effect on marketing.
Social Marketing is to Web Marketing,
what Web was [...]

Online advertising trends

“Microsoft’s Online Services division, which includes the online portal MSN and its Internet advertising sales, lost $575 million in the first quarter of 2009, and sales in the division were down 14% from the same quarter a year earlier.”
via Microsoft’s profit sinks 32% – Apr. 23, 2009 .
Did you see the latest numbers from Microsoft [...]

Online creative ads

“Every ad on the internet should give users the option to expand the ad, request more information, watch a video demo of the product, or even to purchase the product right from the ad.”
via Why online creative stinks so badly – iMediaConnection.com.
Eric Picard has the right vision on interactive ads. Even a pure branding campaign [...]

Social Marketing Agency

(or Social Media Agency)
Mr Youth “a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing” announced today that it has closed a private equity deal with two Boston-based investors.
Social Marketing is a great are with huge profit opportunities. It is very difficult for “integrated agencies” to focus on social marketing, and the teams [...]

Predictions & New Trends in Live Analytics & Woopra

Thanks to Eray Endes, I was able to see Woopra live and made my first chat on Woopra this week. For long, I haven’t been this excited for a new technology. My three predictions on Woopra and this issue are;

Live analytics will be a new game in town (and woopra will most probably be the [...]