Radical Marketer

If you are not a radical, you are not a marketer

Social Media & Sex

tweets coming from iStrategy event in Amsterdam are making analogy of social media & sex somehow. Below you can find creative definitions for social media. Top 3 quotweets from #iStrategy on Social Media & Sex are: Number 1) from: @janrezab Social media is like teen sex. Everybody wants to do it. Nobody knows how. Number [...]

PR Strategy of Facebook

I was just listening to Hill & Knowlton’s Global Technology Practice Director Joshua Reynolds who had the chance to work with Mark Zuckerberg in 2007 &2008 on Facebook’s PR. He shared a short story on PR Strategy of Facebook which i wanted to share. When defining your company keep this short story in mind: “Mark [...]

Planning & Designing Facebook Promotions

Facebook made a change to its Promotions Guidelines this week. The big news is; there is no longer a requirement to obtain approval from Facebook to run a promotion entirely within Facebook. The two major changes are; 1) No need for prior written Facebook approval to administer a promotion on Facebook. This makes life for brands [...]

How to Aim Plan & Execute your Groupon Campaign!

The Groupon Trilogy – Groupon for Dummies The Groupon trilogy is a set of tree articles focusing on using group buying campaigns successfully as a marketer. The set will introduce Radical Marketers to effectively use this new campaign tool in their companies / on their brands. However, this trilogy is just the entry for using [...]

12 Secrets to turn your Groupon Campaign a Success

How to set-up / execute a Groupon offering? The so called group buying phenomenon which was fueled by Groupon.com created a new way of promotion. However, it is unfortunate to see some companies failing terribly on group buying promotions. As the recent study from Rice University (Utpal Dholakia) reports 32% of all campaigns on Groupon are [...]

Four Things to plan before designing Groupon promotion

How to plan a Groupon promotion? Yesterday, I wrote about the top reasons to offer a group buying campaign / promotion. If your goal is one of the top 5 mentioned, you can possibly get positive returns from your offer. However, you need to do some planning before the campaign. Below you can find the [...]

Top Five Reasons to Offer a Groupon Promotion

Why to use a group buying campaign / promotion? If you do not have a valid reason and strategy behind your actions, this tool, like all other tools for web marketing, will backfire on your business. You should first have a valid reason for utilizing a group buying campaign. Below, you can find the top [...]

The measurement game

Last month I wrote about some problems in “Measuring Marketing Performance“. This time another problem surfaced the web on TechMeme. Again and again we hear about wrong “success stories” with misunderstood performance indicators within the sector or on media. The Foursquare success story for McDonald’s even made the headlines for NewYork Times. In most cases [...]

4 Tactics for Social Commerce on Facebook

The biggest challenge to e-commerce in the Social Web Era is the emerging Social Commerce. With the raise of Social Commerce, Facebook is becoming the Mecca for commerce. Companies need to be fast to grab land on Facebook. Below you can find the best ways to implement Social Commerce on Facebook; 1) Integrate Facebook Like [...]

The 4th Era of Internet is starting

We are again in the midst of a new evolution. There is another change of era on the internet. Like the Chinese curse says: “May you live in interesting times!” The new era will bring new challenge to each one of us, not to mention the major effects on marketers. We can divide the internet [...]

How to buy Promoted Tweets

Twitter announced its new ad serving platform; Promoted Tweets. The details can be found on; NY Times article “Twitter Unveils Plans to Draw Money From Ads” AdAge article “Twitter Has a Business Model: ‘Promoted Tweets’ “ TechCrunch article “Full Details On Twitter’s Long-Awaited Ad Platform: Promoted Tweets” These articles state that, initial ad partners include [...]

Effective usage of Social Media

Unfortunately, Social Media is used poorly and ineffectively by many of us. Today’s article “the social media bubble” on HBR blog by Umair Haque was mentioning some of the points that we were discussing with companies which wanted to enter the social media space in their marketing efforts. I agree with most of Umair’s comments; [...]

Best Web Projects

Best web projects are the ones with the best Web Project Management Couple years ago, an eConsultancy study found  that nearly half of all respondents (45.5%) do not have a structured approach to managing their web projects. You can reach the study at Web Project Management: Best Practice Reports . This was in May, 2007 , unfortunately not much has [...]

Customer Service is the New PR

Steve Rubel named the new phenomenon shortly and simply in six words; Customer Service is the New PR. Echoing on Rubel, Carol Cole-Lewis states in her article; “When I worked in the marketing department for Lexmark in the UK, we made a case for including Customer Service personnel in our department, rather than in technical support. We [...]

Top seven knowledge sites in business world

Web 2.0 knowledge aggregation sites you shouldn’t avoid, if you are in business world; twitter.com facebook.com friendfeed.com slideshare.net linkedin.com delicious.com youtube.com Of course based on your sector and special interest there are many more sites you shouldn’t avoid. But I won’t be getting into them today.

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