4 Tactics for Social Commerce on Facebook

The biggest challenge to e-commerce in the Social Web Era is the emerging Social Commerce. With the raise of Social Commerce, Facebook is becoming the Mecca for commerce. Companies need to be fast to grab land on Facebook. Below you can find the best ways to implement Social Commerce on Facebook; 1) Integrate Facebook Like [...]

The 4th Era of Internet is starting

We are again in the midst of a new evolution. There is another change of era on the internet. Like the Chinese curse says: “May you live in interesting times!” The new era will bring new challenge to each one of us, not to mention the major effects on marketers. We can divide the internet [...]

How to buy Promoted Tweets

Twitter announced its new ad serving platform; Promoted Tweets. The details can be found on; NY Times article “Twitter Unveils Plans to Draw Money From Ads” AdAge article “Twitter Has a Business Model: ‘Promoted Tweets’ “ TechCrunch article “Full Details On Twitter’s Long-Awaited Ad Platform: Promoted Tweets” These articles state that, initial ad partners include [...]

Effective usage of Social Media

Unfortunately, Social Media is used poorly and ineffectively by many of us. Today’s article “the social media bubble” on HBR blog by Umair Haque was mentioning some of the points that we were discussing with companies which wanted to enter the social media space in their marketing efforts. I agree with most of Umair’s comments; [...]

Best Web Projects

Best web projects are the ones with the best Web Project Management Couple years ago, an eConsultancy study found  that nearly half of all respondents (45.5%) do not have a structured approach to managing their web projects. You can reach the study at Web Project Management: Best Practice Reports . This was in May, 2007 , unfortunately not much has [...]

Customer Service is the New PR

Carol Cole-Lewis named the new phenomenon shortly and simply in six words; Customer Service is the New PR. It is so right. I was trying to explain this to companies for the last 10 years (unfortunately not in these 6 simple words). Internet put the Customer Service process in front of all our customers, and social [...]

Top seven knowledge sites in business world

Web 2.0 knowledge aggregation sites you shouldn’t avoid, if you are in business world; twitter.com facebook.com friendfeed.com slideshare.net linkedin.com delicious.com youtube.com Of course based on your sector and special interest there are many more sites you shouldn’t avoid. But I won’t be getting into them today.

Social Marketing is Not a Tactic

I was reading an article (from Michael Gass) on social media, and realized how many people in the marketing area are looking at social marketing from a very narrow angle. Social Media’s (&social marketing’s) effect on Web Marketing can be considered as being similar to Web’s effect on marketing. Social Marketing is to Web Marketing, [...]

Social Marketing Agency

(or Social Media Agency) Mr Youth “a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing” announced today that it has closed a private equity deal with two Boston-based investors. Social Marketing is a great are with huge profit opportunities. It is very difficult for “integrated agencies” to focus on social marketing, and [...]

Twitter first to publish airplane crash pictures

The power of social media in news speed is proven one more time. This was also admitted by CNN, see the story below. The social networking site Twitter again stole a march on traditional media when it was the first outlet to publish dramatic pictures of the Turkish Airlines crash. Moments after the plane crashed [...]

Social Search & who else; Google

Today, I watched the video on Google’s experiments on social search. They call it Google Reviews though. From the name I can see that they didn’t have the full vision in the beginning of the project. However, this is a very strong and correct first footstep into Social Search. Social Search is for sure the [...]