The 4th Era of Internet is starting

We are again in the midst of a new evolution. There is another change of era on the internet. Like the Chinese curse says: “May you live in interesting times!” The new era will bring new challenge to each one of us, not to mention the major effects on marketers. We can divide the internet [...]

Banner Advertisement on internet is annoying

Another myth / hypothesis of the RadicalMarketer is backed with data. Thanks for Mc Kinsey for the UK survey. The reason why the “Radical Marketer” advises his brands to spend more on Paid Search, instead of the internet banners are proven with data now. However, where the McKinsey study lacks is; this chart doesn’t get [...]

The Mechanical Zoo

The Mechanical Zoo. A company to watch. Ex-Googlers are trying to come up with a social search engine. It has been more than one year now, but nothing has come out yet (other than a closed beta). I hope they are still in good shape. Because, there sure is a future for social search. And [...]

Search is changing

Internet is chancing from text & pic. format to embrace video more and more. That’s why youtube is increasing its’ share in searches. Also keep in mind that searches in social media is skyrocketing right now. In 2009 socialmedia site searches will be an important portion of the core searches. I wished to have stats [...]

Social Search & who else; Google

Today, I watched the video on Google’s experiments on social search. They call it Google Reviews though. From the name I can see that they didn’t have the full vision in the beginning of the project. However, this is a very strong and correct first footstep into Social Search. Social Search is for sure the [...]

Quick Notes on Searchology press conference

Google highlighted the latest news on search innovations. Featured speakers were; Marissa Mayer, VP of Search Products & User Experience; (on future of Search) Udi Manber, VP of Engineering (joined Google 15 months ago) Craig Silverstein, Technology Director (he was the first hired employee “number 1 Google Employee”). Quick Notes: 20-25% of the queries we [...]

Taaze.com Beta has arrived; a new vertical search engine focusing on Turkey

OK, I cannot spend very much time on mehmetsubasi.com. But, I had an excuse. Next to our web marketing projects at Vodaco Web Strategies, I was busy with the new search engine project; taaze.com. Now it is time to make an announcement. Although it was under-cover till now, some of you have already heard about [...]