The 4th Era of Internet is starting

We are again in the midst of a new evolution. There is another change of era on the internet. Like the Chinese curse says: “May you live in interesting times!” The new era will bring new challenge to each one of us, not to mention the major effects on marketers.
We can divide the internet age into four era:
1) Academic Internet Era (before 1993)
Enabling technology: the internet infrastructure
2) The Browsable Web Era (1993 to 1999/2000)
Enabling technology: world wide web
3) The Searchable Web Era (2000 to 2010)
Enabling technology: Google Search
4) The Mobile & Social Web Era ( 2010 to …)
Enabling technology: Apple (iPad/iPhone) & Facebook Like
All the new era’s on the internet brought it’s own winners and losers and new business models to the internet. The fourth era, however is even more challenging. The change is on two axis; the mobility (always on mechanism), and the social aspects of the internet. This era will not only bring it’s own winners and losers and business models, but will also touch the DNA of capitalism, democracy and the society. It will touch every company, every political party, every government, every NGO, every family much deeper.
The big change that the 4th era is bringing is the social aspect which will change our habits of consuming the internet. Web will not be ranked to Google’s algorithm anymore, but with our friends choices (that is “Facebook Like” functionality).
Pete Cashmore of Mashable takes it even further saying; “Facebook seeks to replace this open system of links between pages with the “social links” (or Likes) that it controls. Google and other search engines won’t have full access to all these Likes, so the company best positioned to rank the Web will be Facebook.” (see the full article on CNN: Google’s nightmare: Facebook ‘Like’ replaces links )
PS. The bad voices against Facebook and its somehow “ethically challenged” founder Mark Zuckerberg are also to note. I hope Facebook will be in the hands of good management and it will be an enabling catalysator to this new evolution.

Banner Advertisement on internet is annoying

Another myth / hypothesis of the RadicalMarketer is backed with data. Thanks for Mc Kinsey for the UK survey.

Banner Advertisement

The reason why the “Radical Marketer” advises his brands to spend more on Paid Search, instead of the internet banners are proven with data now.

However, where the McKinsey study lacks is; this chart doesn’t get into detail of which banners are annoying. We advise companies to use banners only to selected, targeted consumers with a respect for their interest (this translates to good media planning and targeted banner creation for each specific media).

The Mechanical Zoo

The Mechanical Zoo. A company to watch. Ex-Googlers are trying to come up with a social search engine. It has been more than one year now, but nothing has come out yet (other than a closed beta). I hope they are still in good shape. Because, there sure is a future for social search. And The Mechanical Zoo has a solid team and some financial backing.

Search is changing

Internet is chancing from text & pic. format to embrace video more and more. That’s why youtube is increasing its’ share in searches. Also keep in mind that searches in social media is skyrocketing right now. In 2009 socialmedia site searches will be an important portion of the core searches. I wished to have stats on these as well.

Social Search & who else; Google

Today, I watched the video on Google’s experiments on social search. They call it Google Reviews though. From the name I can see that they didn’t have the full vision in the beginning of the project. However, this is a very strong and correct first footstep into Social Search.

Social Search is for sure the “Future of Search”. Add digg and del.icio.us together to Google, preferably find a way to add friendfeed on top of these and you’ll have the future of “search and more” (I mean that will not only be search).

I wonder what Baidu and the other country focused search companies are doing in terms of social features. The winner in the “Future of Search” will have pretty good social features embedded into their search results. For me, it seems like Google will be the winner in social search.

Emre Sokullu’s work at Hakia.com is also a good example on what can be done at Social Search. I think Hakia saw Google’s entry into social search and that’s why they are now focusing more on a specific country (namely; Turkey).

If you’re in the search business, its really time to put some social features into your offering.

Quick Notes on Searchology press conference

Google highlighted the latest news on search innovations. Featured speakers were; Marissa Mayer, VP of Search Products & User Experience; (on future of Search) Udi Manber, VP of Engineering (joined Google 15 months ago) Craig Silverstein, Technology Director (he was the first hired employee “number 1 Google Employee”).

Quick Notes:
20-25% of the queries we will see today we have never seen before “Search embodies the story of a nation’s development through many centuries, not only math.”

Special Tasks at Google: (if you are starting up a search engine keep those in mind)
Quality Evaluation Team – Extensive & Deep – every day we look at stats and more
Ranking Engineer –
Localization / Language differences Manager (Tristin)
Translation (Maureen) Search is not a solved problem, we are very far. (Yes, I konw very well – MS) Soon Google Opens the web universally – Very soon translation for 12 language – translation and results come in your language (transleted)

NEW Features: Contextual navigation links Univarsal navigation bar (availible within hours)
– Google Begins Move to Universal Search
www.google.com/experimental Currently Timeline and map views (for all the new experiments on search, next week signing starts)
– Universal Search – ranking is challenging – normalization of video results, pic resuls, book results, etc.(for taaze.com, this is not an issue yet)
– Sergey Brin married to Anne Wojcicki last weekend in Bahamas.

Vertical Search Engines

Taaze.com Beta has arrived; a new vertical search engine focusing on Turkey

OK, I cannot spend very much time on the blog. But, I had an excuse. Next to our web marketing projects at Vodaco Web Strategies, I was busy with the new search engine project; taaze.com. Now it is time to make an announcement. Although it was under-cover till now, some of you have already heard about taaze.com, i know 😉
What is taaze.com?
Taaze.com is a search engine focusing on fast and accurate delivery of Turkish online media content. You can name it a “vertical search engine”, a “news collector” or “Turkey’s internet news database”. In short we already have a long history of events from Turkey in our databases and every two hours our databases are filled with great and new news.
Advantages of taaze search engine?
– Focus on Turkey only
You don’t need to manually adjust your search engine settings to filter your searches (which most of you never do anyway). You also don’t need to go through many results in order to get to the relevant results.
– Provides news fast
If something major happens in Turkey you can get in ten minutes the results appearing on taaze.com. Not like your grandfathers search engine, eh?
– a Turkish Company
If you are concerned about using local products and services, taaze.com is the search engine for you.
Who should use it?
– PR professionals
– Marketing executives / professionals
– Business executives
– Researchers
– Strategists
– Web surfers
– even your grandpa
Short Take:
Taaze.com is Turkish aiming for the Turkey related research. In many areas it performs as good as “your grandfathers search engine”. In some ways, Taaze is even better.