Radical Marketer

If you are not a radical, you are not a marketer

Viral Movies – How to do it

Did you see Schweppes Short Film Festival? You want viral videos? This is it. You want good short films, there you go. Congratulations to Schweppes (btw my favorite movie was; Signs). However, I still believe that the best way to make good viral movies is through a competition. Let’s give everybody a chance to make [...]

The future of TV

Who is listening to Radio at home anymore? Do you think you will be watching the conventional TV at home in 2020? Both answers are; only a few. In 2020 TV will be the media for elderly and poor. Remember that, TV doesn’t even have a niche as radio. Radio survived as a media, because [...]

Scribd has an opportunity to make it big

Love to see a Y Combinator startup to excel. Scribd is a good free offering to everybody and has an opportunity to make it big on the internet. I am a believer in Scribd.

Search is changing

Internet is chancing from text & pic. format to embrace video more and more. That’s why youtube is increasing its’ share in searches. Also keep in mind that searches in social media is skyrocketing right now. In 2009 socialmedia site searches will be an important portion of the core searches. I wished to have stats [...]

MIXX Conference & Advertising Week in New York

I will be attending two conferences in New York this week (Sept 22-26, 2008); Ø MIXX 2.8 Conference & Expo Ø AdvertisingWeek V I would like to meet anybody who is interested in web marketing in Turkey. MIXX 2.8 Conference is in Crowne Plaza Hotel, Times Square, New York on 22 &23rd of September. MIXX [...]

Social Search & who else; Google

Today, I watched the video on Google’s experiments on social search. They call it Google Reviews though. From the name I can see that they didn’t have the full vision in the beginning of the project. However, this is a very strong and correct first footstep into Social Search. Social Search is for sure the [...]

Business Networks and the Value of Linkedin

Linked is valued as $ 1 billion. See Om Malik‘s artice (or Techchrunch article). I agree with a valuation methodology based on users (even though its not the best), and don’t put much emphasis on per-subscriber revenue based valuation. However, the detailed analysis should of course look at both. For me Linkedins’ value can be [...]

Facebook era is just starting

Nowadays, a lot of people are thinking that the “Facebook Hype” is over. If we are talking about Gartner’s hype curve, they are right. Because, the first portion of the curve is passed. But now is the time to see a steady growth in Facebook usage (we are between “Slope of Enlightenment” and “Plateau of [...]

Top Six Web Marketing Events – Worldwide

For all the people who asked me on major Web Marketing events. Here are my top 6 list;

Predictions & New Trends in Live Analytics & Woopra

Thanks to Eray Endes, I was able to see Woopra live and made my first chat on Woopra this week. For long, I haven’t been this excited for a new technology. My three predictions on Woopra and this issue are; Live analytics will be a new game in town (and woopra will most probably be [...]

AdTech Paris was a success

AdTech Paris was a success for Vodaco Web Strategies. I was able to meet with many exciting companies. What I am seeing is that many small companies are developing exciting new technologies and the market is very dynamic. These new tools and services in development are the answer to the question; “Who will be the [...]

The Twenty-Five Most Valuable Blogs

Your blog can be worth as much as 150 million USD. Or maybe not. Here are the most valuable blogs and their valuations according to 247wallst ; http://www.247wallst.com/2008/03/the-twenty-five.html

Google stops growth, while Yahoo continues

According to AlleyInsider Google’s paid clicks YTY growth on January and February 2008 are 0%, whereas Yahoo has a 5% YTY growth on February. Details can be reached at; http://www.alleyinsider.com/2008/3/google_february_paid_clicks_lousy_again_

Corporate cultures – a Motorola story

Technology management is not everybodys’ business. Strategy, insights and vision can make you king or clown. A good example on management missteps and how they can affect a company; http://www.engadget.com/2008/03/26/motorola-insider-tells-all-about-the-fall-of-a-technology-icon/

Over the line advertising

New and old definitions for advertising professionals; Over the line internet advertising Above the line Advertising using old high profile media such as television and newspapers. Below the Line Non-media advertising or promotion when no commission has been paid to the advertising agency. Includes direct mail, point of sale displays, giveaways.

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