Radical Marketer

If you are not a radical, you are not a marketer

Pricing Strategies in a new world

I was reading an article on Mashable, which helps to explain how we should look at pricing decisions. Availability or ease of  purchase is also one part of the cost of a product or services. Unfortunately, this cost is often neglected when making decisions on pricing. The “Radical Marketers” should focus on  two important issues [...]

Cannes Cyber Lions – Interactive Agency of the Year

Interactive Agencies of the Year is announced in Cannes for 2009. This award is given to the agency that obtains the highest score for entries in the Cyber Lions sections, irrespective of whether these have been entered by the agency or another party. 1. GOODBY SILVERSTEIN & PARTNERS, San Francisco, USA 2. CRISPIN PORTER & [...]

Evolution of Advertising

Umair Haque had a great article on the Evolution of Advertising, which inspired me. Following his article, I think there are two drivers in the evolution of advertising; first being serving the relevant ad to consumers (which Umair clearly mentioned in his article), and second being the shift from push to pull advertising (with the [...]

Martin Sorrell, CEO of WPP on Charlie Rose

A conversation with Martin Sorrell Martin Sorrell, chief executive officer of WPP Group was on Charlie Rose on My 21st for the first time. It is a show worth watching. You can find some of my quick notes from the interview below; Martin Sorrell quotes; CMOs are mostly old people, and change is the last [...]

Using irrational behavior in Sales & Marketing

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions. You can watch his fascinating video above (from TED). I think irrational behavior is something that all the marketers [...]

Top seven knowledge sites in business world

Web 2.0 knowledge aggregation sites you shouldn’t avoid, if you are in business world; twitter.com facebook.com friendfeed.com slideshare.net linkedin.com delicious.com youtube.com Of course based on your sector and special interest there are many more sites you shouldn’t avoid. But I won’t be getting into them today.

Social Marketing is Not a Tactic

I was reading an article (from Michael Gass) on social media, and realized how many people in the marketing area are looking at social marketing from a very narrow angle. Social Media’s (&social marketing’s) effect on Web Marketing can be considered as being similar to Web’s effect on marketing. Social Marketing is to Web Marketing, [...]

Online advertising trends

“Microsoft’s Online Services division, which includes the online portal MSN and its Internet advertising sales, lost $575 million in the first quarter of 2009, and sales in the division were down 14% from the same quarter a year earlier.” via Microsoft’s profit sinks 32% – Apr. 23, 2009 . Did you see the latest numbers [...]

Online creative ads

“Every ad on the internet should give users the option to expand the ad, request more information, watch a video demo of the product, or even to purchase the product right from the ad.” via Why online creative stinks so badly – iMediaConnection.com. Eric Picard has the right vision on interactive ads. Even a pure [...]

Social Marketing Agency

(or Social Media Agency) Mr Youth “a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing” announced today that it has closed a private equity deal with two Boston-based investors. Social Marketing is a great are with huge profit opportunities. It is very difficult for “integrated agencies” to focus on social marketing, and [...]

Twitter first to publish airplane crash pictures

The power of social media in news speed is proven one more time. This was also admitted by CNN, see the story below. The social networking site Twitter again stole a march on traditional media when it was the first outlet to publish dramatic pictures of the Turkish Airlines crash. Moments after the plane crashed [...]

Marketing in downturn

Below you can find a nice presentation from “the Economist”. It has great visuals and good points on advertising in downturn. However, the comments on online marketing and print being accountable through research are rather pathetic. Advertising on Edge View more presentations from Geert Desager. (tags: branding recession)

Margin Google is charging for Adsense use is 23.8%

Based on Google’s Q4 financials, Google is getting a commission of 23.8% from our Adsense advertisements. I have seen other numbers mentioned, therefore, I am including my understanding and calculations below. Google 2008 Q4 Total Rev $ 5.700.904 Adver. Rev $ 5.504.571 TAC % 27% TAC $ 1.486.234 Adsense Partner Payments $ 1.290.000 Rev from [...]

YouTube I missed You

It is so great to rediscover you, Youtube. Seeing new videos from Buffet and Gates and many more. Did you guys see the new (at least for me new) insights feature. It was great seeing the trends of my videos while I was away. YouTube, it is nice to see that you have grown, while [...]

The Mechanical Zoo

The Mechanical Zoo. A company to watch. Ex-Googlers are trying to come up with a social search engine. It has been more than one year now, but nothing has come out yet (other than a closed beta). I hope they are still in good shape. Because, there sure is a future for social search. And [...]

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