Radical Marketer

If you are not a radical, you are not a marketer

The end of advertising era

I have written many times about the end of advertising era & end of the 30 second spot. FITC, the design and technology event organizer recently released “The Last Advertising Agency On Earth” video, which puts “The end of advertising era” in nicely on a video. It is also a smart viral move on their [...]

4 Tactics for Social Commerce on Facebook

The biggest challenge to e-commerce in the Social Web Era is the emerging Social Commerce. With the raise of Social Commerce, Facebook is becoming the Mecca for commerce. Companies need to be fast to grab land on Facebook. Below you can find the best ways to implement Social Commerce on Facebook; 1) Integrate Facebook Like [...]

The 4th Era of Internet is starting

We are again in the midst of a new evolution. There is another change of era on the internet. Like the Chinese curse says: “May you live in interesting times!” The new era will bring new challenge to each one of us, not to mention the major effects on marketers. We can divide the internet [...]

Banner Advertisement on internet is annoying

Another myth / hypothesis of the RadicalMarketer is backed with data. Thanks for Mc Kinsey for the UK survey. The reason why the “Radical Marketer” advises his brands to spend more on Paid Search, instead of the internet banners are proven with data now. However, where the McKinsey study lacks is; this chart doesn’t get [...]

How to buy Promoted Tweets

Twitter announced its new ad serving platform; Promoted Tweets. The details can be found on; NY Times article “Twitter Unveils Plans to Draw Money From Ads” AdAge article “Twitter Has a Business Model: ‘Promoted Tweets’ “ TechCrunch article “Full Details On Twitter’s Long-Awaited Ad Platform: Promoted Tweets” These articles state that, initial ad partners include [...]

Effective usage of Social Media

Unfortunately, Social Media is used poorly and ineffectively by many of us. Today’s article “the social media bubble” on HBR blog by Umair Haque was mentioning some of the points that we were discussing with companies which wanted to enter the social media space in their marketing efforts. I agree with most of Umair’s comments; [...]

How To Evaluate Advertising

Today, I was revising our “Advertising Evaluation Form” (don’t tell people, that we have a process for this, they think we are gurus). I just wanted to share a portion of Bob Hoffman’s article on Forbes.com How To Evaluate Advertising – Forbes.com. Bob’s view helped me on my form. “when you’re evaluating advertising, avoid meaningless slogans [...]

The 4 Key Sucess Factors for CMOs

I was reading an article on “Top Performance Success Factors” in Advertising Age; and wanted to sum up my thinking on top 4 success factors for CMOs below. Top 4 Success Factors for CMO’s Senior level (with a marketing knowledge) involvement in recruitment and procurement Seeking strategic alliances, not agencies Making targeted long term investments [...]

Digital Agencies Aren’t Ready to Lead

“because most of them don’t know the business of marketing” is the answer of Ana Andjelic on the Advertising Age article. So what is the solution today? Find a digital agency which understands from the business of marketing. I know it is extremely hard to find one, but I know it is not impossible The [...]

How to hire a digital agency

How to hire a digital agency – the most important CMO task One of the major obstacles on the move towards new marketing is the lacking decision making in the choice of digital agencies. Recently, iMediaConnection had an article on this issue. (To see the full article please visit; A CMOs guide to hiring a digital [...]

Best Web Projects

Best web projects are the ones with the best Web Project Management Couple years ago, an eConsultancy study found  that nearly half of all respondents (45.5%) do not have a structured approach to managing their web projects. You can reach the study at Web Project Management: Best Practice Reports . This was in May, 2007 , unfortunately not much has [...]

Customer Service is the New PR

Steve Rubel named the new phenomenon shortly and simply in six words; Customer Service is the New PR. Echoing on Rubel, Carol Cole-Lewis states in her article; “When I worked in the marketing department for Lexmark in the UK, we made a case for including Customer Service personnel in our department, rather than in technical support. We [...]

Top 10 Marketing Events

Below, you can find my list for top ten marketing events that you should not miss in 2009. Of course, I don’t advise you to attend all of them. However, if you are in marketing business in North America and/or Europe, this is a list you should keep in mind, so that you can schedule [...]

Four commands of Radical Marketer

Four commands of Radical Marketer.com; You shall believe in “web centric integrated marketing” and know it is the right way of new, “radical” marketing. You shall know that “Marketing cannot be left to Marketers only“. Marketing and strategy should be hand in hand, and the top management (or the top brains of the corporation) should [...]

Pricing Strategies in a new world

I was reading an article on Mashable, which helps to explain how we should look at pricing decisions. Availability or ease of  purchase is also one part of the cost of a product or services. Unfortunately, this cost is often neglected when making decisions on pricing. The “Radical Marketers” should focus on  two important issues [...]

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