Radical Marketer

If you are not a radical, you are not a marketer

Best Digital Marketing Events for 2012

Which digital marketing events do you find useful? Below, you can find Radical Marketer’s 2012 Top 10 Digital marketing event / seminars: Interactcongress (IAB Europe) Ad-Tech dmexco (IAB EU) DMA Mobile Marketing Day Clikz Events SES iMedia Connection Events SNWF Social Networking/Media World Forum IAB MIXX Conference & Expo The Future of Digital Marketing (e-consultancy) [...]

Social Media & Sex

tweets coming from iStrategy event in Amsterdam are making analogy of social media & sex somehow. Below you can find creative definitions for social media. Top 3 quotweets from #iStrategy on Social Media & Sex are: Number 1) from: @janrezab Social media is like teen sex. Everybody wants to do it. Nobody knows how. Number [...]

Blogs & Publishing Platforms on Web

Before Facebook there was WordPress as the main publishing platform on the web.  And, WordPress will always have its place on the web publishing. Even though the infographic doesn’t consider Facebook as a Blog platform (and I cannot read their unique visitor numbers), this infograhic is important to understand the power of wordpress on web, [...]

Planning & Designing Facebook Promotions

Facebook made a change to its Promotions Guidelines this week. The big news is; there is no longer a requirement to obtain approval from Facebook to run a promotion entirely within Facebook. The two major changes are; 1) No need for prior written Facebook approval to administer a promotion on Facebook. This makes life for brands [...]

Banner Advertisement on internet is annoying

Another myth / hypothesis of the RadicalMarketer is backed with data. Thanks for Mc Kinsey for the UK survey. The reason why the “Radical Marketer” advises his brands to spend more on Paid Search, instead of the internet banners are proven with data now. However, where the McKinsey study lacks is; this chart doesn’t get [...]

How to buy Promoted Tweets

Twitter announced its new ad serving platform; Promoted Tweets. The details can be found on; NY Times article “Twitter Unveils Plans to Draw Money From Ads” AdAge article “Twitter Has a Business Model: ‘Promoted Tweets’ “ TechCrunch article “Full Details On Twitter’s Long-Awaited Ad Platform: Promoted Tweets” These articles state that, initial ad partners include [...]

The Mechanical Zoo

The Mechanical Zoo. A company to watch. Ex-Googlers are trying to come up with a social search engine. It has been more than one year now, but nothing has come out yet (other than a closed beta). I hope they are still in good shape. Because, there sure is a future for social search. And [...]

The future of TV

Who is listening to Radio at home anymore? Do you think you will be watching the conventional TV at home in 2020? Both answers are; only a few. In 2020 TV will be the media for elderly and poor. Remember that, TV doesn’t even have a niche as radio. Radio survived as a media, because [...]

Scribd has an opportunity to make it big

Love to see a Y Combinator startup to excel. Scribd is a good free offering to everybody and has an opportunity to make it big on the internet. I am a believer in Scribd.

Asus Mini PC and will never use a laptop again

I love my Asus EEE. In 1995 I got my first laptop and never used desktops again. In 2008 I got my first mini PC, and I will never use a laptop again. Thanks Asus for a great new era…

Business Networks and the Value of Linkedin

Linked is valued as $ 1 billion. See Om Malik‘s artice (or Techchrunch article). I agree with a valuation methodology based on users (even though its not the best), and don’t put much emphasis on per-subscriber revenue based valuation. However, the detailed analysis should of course look at both. For me Linkedins’ value can be [...]

the next big technology from Skype

Skype is bringing the next big technology to us, and without any strings attached (no costs); Video chat rooms without any extra hardware or costs. The next frontier in off-site working is just starting. I think skype will be one of the major companies to make the shift in the way we do business. They [...]

Facebook era is just starting

Nowadays, a lot of people are thinking that the “Facebook Hype” is over. If we are talking about Gartner’s hype curve, they are right. Because, the first portion of the curve is passed. But now is the time to see a steady growth in Facebook usage (we are between “Slope of Enlightenment” and “Plateau of [...]

Predictions & New Trends in Live Analytics & Woopra

Thanks to Eray Endes, I was able to see Woopra live and made my first chat on Woopra this week. For long, I haven’t been this excited for a new technology. My three predictions on Woopra and this issue are; Live analytics will be a new game in town (and woopra will most probably be [...]

Within the last 12 mnths we have seen three major internet deals in Turkey

May 2007: eBay acquired a minority stake in GittiGidiyor. Dec 2007: Turkish social network Yonja has raised $12.5M in Series A funding from Greywolf Capital Partners and Tiger Global Management, reports PEWire. (Turkish media talks about a $15 million deal with Mynet) Jan 2008: Xing, the Germany-based European business social network which resembles LinkedIn, had [...]

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