The measurement game

Last month I wrote about some problems in “Measuring Marketing Performance“. This time another problem surfaced the web on TechMeme. Again and again we hear about wrong “success stories” with misunderstood performance indicators within the sector or on media. The Foursquare success story for McDonald’s even made the headlines for NewYork Times. In most cases [...]

“Push marketing” has died, long live “pull marketing”

Who am I talking to? “You Ought To Know” video was produced two years ago by Hubspot as a viral marketing campaign. It is unfortunate that today most of the marketers still don’t get the idea behind the video. Marketing is changing, this is the era of pull marketing. It is a great video, highly [...]