Measuring Marketing Performance
HBR send me today an e-mail on “Measuring Marketing Performance”. I am sure the material which is dated Feb. 2007 is a great source for many new marketers. However, I am skeptical on two points; 1) In this changing marketing world, I wouldn’t advertise on such a topic “Measuring Marketing Performance” which is outdated 3,5 [...]
The end of advertising era
I have written many times about the end of advertising era & end of the 30 second spot. FITC, the design and technology event organizer recently released “The Last Advertising Agency On Earth” video, which puts “The end of advertising era” in nicely on a video. It is also a smart viral move on their [...]
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- In Store SmartPhone usage: 43% of shoppers would use a mobile app to find items more efficiently in aisles http://t.co/WS0U9JYH 6 days ago
- i'm watch Smartwatch. Multi-tasking, easy to use: touch, drag, swipe or pinch, intuitive interface in a complex world http://t.co/a4vFNIL2 2012-01-02
- Solar Energy is coming! Even though BP closes BP Solar, Warren Buffett’s MidAmerican buys massive Topaz solar farm http://t.co/B0HuWdgT 2011-12-26
- I advise all companies to watch the videos on Linkedin channel in Youtube. Or better work with a good agency ;) http://t.co/junDqY5V 2011-12-16
- "Cretive agencies are becoming content curators for brands" Fernanda Romana, EuroRSCG #bestofdigital2 2011-12-13
- Best of Digital Conference with @mikeberrytweets I wish more brand managers were listening #Bestofdigital2 2011-12-13
- "Customer Experience sucks on most of the brand sites" Evidence: Forrester Report on Customer Experience #didntitellyou http://t.co/JfPLJmel 2011-11-30
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