Radical Marketer

If you are not a radical, you are not a marketer

Banner Advertisement on internet is annoying

Another myth / hypothesis of the RadicalMarketer is backed with data. Thanks for Mc Kinsey for the UK survey. The reason why the “Radical Marketer” advises his brands to spend more on Paid Search, instead of the internet banners are proven with data now. However, where the McKinsey study lacks is; this chart doesn’t get [...]

How to buy Promoted Tweets

Twitter announced its new ad serving platform; Promoted Tweets. The details can be found on; NY Times article “Twitter Unveils Plans to Draw Money From Ads” AdAge article “Twitter Has a Business Model: ‘Promoted Tweets’ “ TechCrunch article “Full Details On Twitter’s Long-Awaited Ad Platform: Promoted Tweets” These articles state that, initial ad partners include [...]

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