Effective usage of Social Media

Unfortunately, Social Media is used poorly and ineffectively by many of us. Today’s article “the social media bubble” on HBR blog by Umair Haque was mentioning some of the points that we were discussing with companies which wanted to enter the social media space in their marketing efforts. I agree with most of Umair’s comments; [...]

How To Evaluate Advertising

Today, I was revising our “Advertising Evaluation Form” (don’t tell people, that we have a process for this, they think we are gurus). I just wanted to share a portion of Bob Hoffman’s article on Forbes.com How To Evaluate Advertising – Forbes.com. Bob’s view helped me on my form. “when you’re evaluating advertising, avoid meaningless slogans [...]

The 4 Key Sucess Factors for CMOs

I was reading an article on “Top Performance Success Factors” in Advertising Age; and wanted to sum up my thinking on top 4 success factors for CMOs below. Top 4 Success Factors for CMO’s Senior level (with a marketing knowledge) involvement in recruitment and procurement Seeking strategic alliances, not agencies Making targeted long term investments [...]