Top 10 Marketing Events

Below, you can find my list for top ten marketing events that you should not miss in 2009. Of course, I don’t advise you to attend all of them. However, if you are in marketing business in North America and/or Europe, this is a list you should keep in mind, so that you can schedule [...]

Four commands of Radical Marketer

Four commands of Radical Marketer.com;

You shall believe in “web centric integrated marketing” and know it is the right way of new, “radical” marketing.
You shall know that “Marketing cannot be left to Marketers only”. Marketing and strategy should be hand in hand, and the top management (or the top brains of the corporation) should be very [...]

Pricing Strategies in a new world

I was reading an article on Mashable, which helps to explain how we should look at pricing decisions. Availability or ease of  purchase is also one part of the cost of a product or services. Unfortunately, this cost is often neglected when making decisions on pricing.
The “Radical Marketers” should focus on  two important issues here;
First, [...]