Evolution of Advertising

Umair Haque had a great article on the Evolution of Advertising, which inspired me. Following his article, I think there are two drivers in the evolution of advertising; first being serving the relevant ad to consumers (which Umair clearly mentioned in his article), and second being the shift from push to pull advertising (with the [...]

Martin Sorrell, CEO of WPP on Charlie Rose

A conversation with Martin Sorrell
Martin Sorrell, chief executive officer of WPP Group was on Charlie Rose on My 21st for the first time. It is a show worth watching. You can find some of my quick notes from the interview below;
Martin Sorrell quotes;
CMOs are mostly old people, and change is the last thing they have [...]

Using irrational behavior in Sales & Marketing

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions. You can watch his fascinating video above (from TED).
I think irrational behavior is something that all the marketers and [...]

Top seven knowledge sites in business world

Web 2.0 knowledge aggregation sites you shouldn’t avoid, if you are in business world;
twitter.com
facebook.com
friendfeed.com
slideshare.net
linkedin.com
delicious.com
youtube.com
Of course based on your sector and special interest there are many more sites you shouldn’t avoid. But I won’t be getting into them today.