Twitter first to publish airplane crash pictures

The power of social media in news speed is proven one more time. This was also admitted by CNN, see the story below.
The social networking site Twitter again stole a march on traditional media when it was the first outlet to publish dramatic pictures of the Turkish Airlines crash.
Moments after the plane crashed at Amsterdam’s [...]

Marketing in downturn

Below you can find a nice presentation from “the Economist”. It has great visuals and good points on advertising in downturn. However, the comments on online marketing and print being accountable through research are rather pathetic.
Advertising on Edge
View more presentations from Geert Desager. (tags: branding recession)

Margin Google is charging for Adsense use is 23.8%

Based on Google’s Q4 financials, Google is getting a commission of 23.8% from our Adsense advertisements. I have seen other numbers mentioned, therefore, I am including my understanding and calculations below.

Google
2008 Q4

Total Rev
$ 5.700.904

Adver. Rev
$ 5.504.571

TAC %
27%

TAC
$ 1.486.234

Adsense Partner Payments
$ 1.290.000

Rev from Network (Adsense)
$ 1.693.405

Margin
$ [...]

YouTube I missed You

It is so great to rediscover you, Youtube. Seeing new videos from Buffet and Gates and many more. Did you guys see the new (at least for me new) insights feature. It was great seeing the trends of my videos while I was away.
YouTube, it is nice to see that you have grown, while we [...]

The Mechanical Zoo

The Mechanical Zoo. A company to watch. Ex-Googlers are trying to come up with a social search engine. It has been more than one year now, but nothing has come out yet (other than a closed beta). I hope they are still in good shape. Because, there sure is a future for social search. And [...]