Over the line advertising
New and old definitions for advertising professionals; Over the line internet advertising Above the line Advertising using old high profile media such as television and newspapers. Below the Line Non-media advertising or promotion when no commission has been paid to the advertising agency. Includes direct mail, point of sale displays, giveaways.
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- In Store SmartPhone usage: 43% of shoppers would use a mobile app to find items more efficiently in aisles http://t.co/WS0U9JYH 6 days ago
- i'm watch Smartwatch. Multi-tasking, easy to use: touch, drag, swipe or pinch, intuitive interface in a complex world http://t.co/a4vFNIL2 2012-01-02
- Solar Energy is coming! Even though BP closes BP Solar, Warren Buffett’s MidAmerican buys massive Topaz solar farm http://t.co/B0HuWdgT 2011-12-26
- I advise all companies to watch the videos on Linkedin channel in Youtube. Or better work with a good agency ;) http://t.co/junDqY5V 2011-12-16
- "Cretive agencies are becoming content curators for brands" Fernanda Romana, EuroRSCG #bestofdigital2 2011-12-13
- Best of Digital Conference with @mikeberrytweets I wish more brand managers were listening #Bestofdigital2 2011-12-13
- "Customer Experience sucks on most of the brand sites" Evidence: Forrester Report on Customer Experience #didntitellyou http://t.co/JfPLJmel 2011-11-30
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